June 6, 2023

Gatorade opens R&D lab in New York, US

PepsiCo-owned drinks brand Gatorade has announced the opening of the Gatorade Sports Science Institute (GSSI) research and development lab in Valhalla, New York. The new laboratory is designed to provide opportunity for innovation and discovery, to support product development across all ‘Gatorade Portfolio’ brands, including Gatorade, Fast Twitch, Propel, Muscle...

June 6, 2023

Unrivalled Boston Run Show excites running community, gains remarkable traction

Boston, MA – June 6th 2023 /ENDURANCE SPORTSWIRE/ – The highly anticipated Boston Run Show took the city by storm, captivating the running community and exceeding all expectations in February 2023. With its unique blend of innovation, inspiration, and practical advice, the show has continued to gain remarkable traction, from brands booking...

June 6, 2023

Registration for 128th Boston Marathon® presented by Bank of America to Open September 11-15, 2023

BOSTON/ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) announced today that registration for the 128th Boston Marathon® presented by Bank of America, to be run on Monday, April 15, 2024, will take place over five days, September 11–15, 2023, within www.baa.org. This will be the first Boston Marathon with Bank of...

June 6, 2023

haku Named Title Sponsor of 2024 and 2025 Running USA Industry Conferences

June 6, 2023/ENDURANCE SPORTSWIRE/ – Running USA is pleased to announce that haku, an industry-leading technology platform enabling event organizers to better plan, manage, promote and sellout events, will be the title sponsor of the Running USA Industry Conference for the next two years, including the 2024 20th anniversary event in...

June 6, 2023

Cycling Travel Experts Sportive Breaks Announce Australia Launch

6th June 2023- Australia /ENDURANCE SPORTSWIRE/ – Sports travel experts Sportive Breaks offer bespoke premium travel packages for cyclists looking to take part in the world’s most prestigious grand tours, cycling classics and weekenders. Be it that you are looking for your next big endurance challenge or simply some time away cycling...

June 6, 2023

The Ultimate Test of Endurance Returns for Its Third Year

/ENDURANCE SPORTSWIRE/ – 2023 will be the third time Ultra X Wales runs and it will have the largest field yet. 300 runners and over 30 nationalities are expected to bring in over £100,000 in direct economic value into the local economy, Ultra X Wales by ASICS is a multi-stage ultra-marathon...

June 6, 2023

Challenge Geraardsbergen Gears Up for Great Race Weekend

/ENDURANCE SPORTSWIRE/ – This coming weekend a great battle awaits at Challenge Geraardsbergen. Dutch defending champion Diede Diederiks returns hoping to win again and in the men's race Joe Skipper, Ruben Zepuntke and Menno Koolhaas are ready for a head-to-head. Challenge Geraardsbergen is not only a beautiful, but also a very...

June 6, 2023

Eric Engemann introduced as the new Sales Director for FRESHJUNKIE Racing

Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - FRESHJUNKIE Racing (FJR), a leading sports event management company, is thrilled to announce the appointment of Eric Engemann as the Sales Director. With a diverse background in event management, leadership, and community engagement, Eric joins FJR full-time after successfully leading Franciscan High School as...

June 6, 2023

Enabled Tracking continues to support events with live tracking

June 6, 2023, Front Royal, Va. /ENDURANCE SPORTSWIRE/ - As June begins, Adventure Enablers' live tracking wing, Enabled Tracking, is excited to welcome new and returning customers who seek live event tracking services for their logistical needs, participant safety, online engagement, and sponsor exposure. Mark Harris, the owner of Enabled Tracking,...

June 6, 2023

Fun-Filled Virtual Community Event Focused on People Living with Parkinson’s

/ENDURANCE SPORTSWIRE/ - As an organization dedicated to research, education and raising funds to support people with Parkinson’s and their caregivers, the Davis Phinney Foundation is delighted to bring our supporters a virtual event for all abilities. Run, ride, practice yoga, swim, you name it. We are excited to get...