June 7, 2023

‘We should have gone off air’ – IRONMAN CEO Messick on Hamburg broadcast

IRONMAN CEO Andrew Messick has expressed his regret at the fact they didn’t halt their broadcast of IRONMAN Hamburg once the severity of the tragic incident that occurred early on the bike course started to emerge. A motorcycle operator, who was carrying an official race photographer at the time, was...

June 7, 2023

Lance Armstrong launches into reality TV with ‘Stars on Mars’ debut

Having been excommunicated from the world of professional cycling, Lance Armstrong - one of the most infamous dopers in sports history - has taken on a new career in reality television. The Texan is appearing in the show 'Stars on Mars' - Fox's latest foray into the vast landscape of...

June 7, 2023

Adidas offers student loan help for US employees

Adidas is offering to help its U.S. employees pay down their student loans. On Tuesday, the global shoe and apparel retailer announced that full-time employees who work at least 30 hours a week qualify for a $100 per month – or $1,200 per year – stipend through the company’s new...

June 7, 2023

Inaugural Bruce Lee Challenge Announced for 2023

San Diego, CA /ENDURANCE SPORTSWIRE/ - “The Key to immortality is first living a life worth remembering.” The inaugural Bruce Lee Challenge is underway until December 31st. “Willing is not enough, we must do.” The Bruce Lee Challenge features a custom 12-week training program inspired by Bruce Lee’s workout regime....

June 7, 2023

Tower 26 Hermosa Beach Triathlon announces Libertana as Presenting Sponsor

Malibu CA/ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce a new partnership with Libertana, a California based health care company that provides valuable healthcare and social services to some of California’s most vulnerable population. “Libertana is honored to participate in this long-standing event” said Company Chairman Jonathan...

June 7, 2023

Speedland Launches Fourth Commission The GS:PGH

Portland, Oregon, June 7, 2023 /ENDURANCE SPORTSWIRE/ - Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland unveils the GS:PGH, a highly cushioned, customizable shoe designed for maximum performance and comfort for trail running. The GS:PGH, like all its predecessors, is a...

June 7, 2023

Introducing Origin Endurance: A Better Approach to Sports Nutrition

Washington, DC & Denver, CO, June 2023 /ENDURANCE SPORTSWIRE/ – Origin Endurance is proud to announce the launch of its new line of products, dedicated to providing athletes with the most nutritious, delicious, and environmentally friendly endurance gels in the world. Bid farewell to the days of choking down processed sugar...

June 6, 2023

WatchOS 10 adds huge features improving cycling and hiking

There are some features that cyclists and hikers have been requesting from the Apple watch for years. Apple announced that a lot of the most requested features, like more cycling and hiking information, will be coming to Apple Watch when WatchOS 10 launches later this year. Gadget Guy

June 6, 2023

Three To Enter Grandma’s Marathon Hall of Fame As Class Of 2023

(DULUTH, MINN.) /ENDURANCE SPORTSWIRE/ - Elisha Barno, Dan Dock, and Barb Korte will all be inducted into the Grandma’s Marathon Hall of Fame as the Class of 2023, it was announced today. The three-member class, being honored for making longstanding and meaningful contributions to the race and the community, will...

June 6, 2023

Gatorade opens R&D lab in New York, US

PepsiCo-owned drinks brand Gatorade has announced the opening of the Gatorade Sports Science Institute (GSSI) research and development lab in Valhalla, New York. The new laboratory is designed to provide opportunity for innovation and discovery, to support product development across all ‘Gatorade Portfolio’ brands, including Gatorade, Fast Twitch, Propel, Muscle...