July 31, 2023

DeFeet Evo Jet™ Sets New Benchmark In Aerodynamics

Hildebran, NC, July 31, 2023 /ENDURANCE SPORTSWIRE/ – DeFeet announces extensive wind tunnel testing results have concluded that the company’s new EVO Jet™ sock demonstrates market leading aerodynamics. “Perhaps the biggest discovery in cycling aerodynamics in recent years has been that socks are in fact the lowest cost way to increase...

July 30, 2023

Trevor Foley (USA) and Giorgia Priarone (ITA) Top The Competition At 2023 IRONMAN 70.3 Maine Triathlon

AUGUSTA, Maine/ENDURANCE SPORTSWIRE/ - Maine’s State Capital and scenic Kennebec County played host to the 2023 edition of IRONMAN® 70.3® Maine triathlon, North American TriClub Championship – Northeast. The event saw Trevor Foley (USA) put in blistering fast splits across the swim, bike and run to capture the overall victory with a...

July 30, 2023

In Memory of Magnus White

/ENDURANCE SPORTSWIRE/ - It is with an extremely heavy heart that we share the news that 17-year-old Magnus White has passed away in a training accident. On Sunday, July 30th, we received the news that National Team athlete Magnus White was struck by a car on a bike ride in...

July 30, 2023

Study: caffeine reduces pain perception and perceived exertion while running

While you know your morning java helps you jump-start your day; you may even know that it’s a legal performance enhancer. But you may not know what the science behind that boost is–and whether it can carry over to race day. A new study published in  Nutrients Journal evaluated the...

July 28, 2023

Netflix to release track and field documentary on world-class sprinters

Netflix is set to launch a new documentary series focused on 100m and 200m sprinters on the Diamond League circuit, featuring some of the world’s most renowned sprinters. According to The Daily Mail, the show will follow the journey of several elite sprinters like world champions Noah Lyles, Fred Kerley and Dina Asher-Smith, providing a behind-the-scenes...

July 28, 2023

Hot-Selling Hoka Looks to Meet Excess Demand with DTC

High-growth running brand Hoka continued its strong performance in the first quarter for parent company Deckers Brands – so much so that the company boosted its full-year revenue outlook based on Hoka’s results despite every other brand it its portfolio recording first quarter sales declines. For the quarter ended June...

July 28, 2023

Clif Bar Continues to Improve Profitability Under New Owner

Mondelez International said its recently-acquired Clif Bar business continued to improve profitability in the second quarter with the help of higher prices amid “robust” sales growth and as Clif Bar recently overhauled its management team, including the exit of CEO Sally Grimes. At the close of February, Alexandre Zigliara was...

July 28, 2023

USA Triathlon Foundation Supports i-tri as First Founding Impact Partner

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – The USA Triathlon Foundation today announced a five-year partnership with nonprofit i-tri, which empowers adolescent girls through the sport of triathlon, as the organization’s first Founding Impact Partner. Through the Founding Impact Partner Program, the USA Triathlon Foundation supports community organizations dedicated to making an impact related...

July 28, 2023

Team USA Announced for Challenge Stellina

/ENDURANCE SPORTSWIRE/ – The 35th edition of Challenge Stellina, a 14.3K uphill race with 1500 meters of climb, will take place Sunday, August 27, 2023, in Susa, Italy, and Team USA will be on the start line. Four athletes, two men and two women, along with one staffer, will travel...

July 28, 2023

Live tracking at Expedition Colorado 2023

Front Royal, Va. /ENDURANCE SPORTSWIRE/ – In 2023, Expedition Colorado will be partnering with Enabled Tracking, a real-time GPS timing and tracking service provided by Adventure Enablers, in order to help provide athletes with an enhanced expedition racing experience. The event starts on August 3rd, 2023. Expedition Colorado is a...