August 1, 2023

Sports Flooring Franchise, Innovative Sports Surfacing, Kicks Off Nationwide Sales Launch with New Territories Signed

Louisville, KY /ENDURANCE SPORTSWIRE/ - Innovative Sports Surfacing, a differentiated sports flooring franchise specializing in poured-in-place rubber, artificial grass installation, bonded rubber mulch, sports flooring, and more, has just kicked off its nationwide franchise launch with two new territories signed. The brand, which officially opened its franchise opportunity just weeks ago,...

August 1, 2023

Sofia Gomez Villafane, Sami Inkinen, and Holly Guymon Take Overall Wins at the Stages Cycling Leadville Stage Race produced by Life Time

Leadville, Colo./ENDURANCE SPORTSWIRE/ - The Stages Cycling Leadville Stage Race, owned and produced by Life Time (NYSE: LTH) as part of the Leadville Race Series, took place this past weekend from July 28-30. The event’s stage race format spreads out the Stages Cycling Leadville Trail 100 MTB course over three...

August 1, 2023

New Balance Taps Blue Bottle Coffee for New Fresh Foam X 1080v12 Sneaker Collaboration

New Balance is giving its Fresh Foam X 1080v12 sneakers a jolt of caffeine, thanks to Blue Bottle Coffee. The sneaker brand has partnered with Blue Bottle in a new collaboration, which is now live online. The duo’s $180 style features the Fresh Foam X 1080v12’s signature chunky silhouette, complete with light cream-dyed...

August 1, 2023

Under Armour Launches First-Ever Loyalty Program As It Looks to Improve North American Business

Under Armour, Inc. today announced the launch of its first-ever loyalty program, “UA Rewards,” for U.S.-based consumers 16 years and older. Eligible customers can enroll for the program for free on Under Armour’s website or digital apps and platforms. Once enrolled, they can earn points through purchases, product reviews, and...

August 1, 2023

Running Retailers Are Sprinting Into the Pickleball Category

When Jeff Harris picked up pickleball during the pandemic, he didn’t have a business agenda. His family retail store, Run With It in Fort Walton Beach, Fla., sold running and walking gear. At the time, pickleball was just a fun way for the then 57-year-old to stay active and social...

August 1, 2023

Miles Above the Rest: Long Beach Airport Soars as Official Sponsor of the Long Beach Marathon

LONG BEACH – Aug. 1, 2023/ENDURANCE SPORTSWIRE/ – Long Beach Airport (LGB) and the Long Beach Marathon and Half Marathon are thrilled to announce the renewal of their partnership, marking a momentous occasion as LGB will soon celebrate its 100-year anniversary. The premier fall marathon in Southern California will welcome runners...

August 1, 2023

The Running Event Opens Registration for 2023 Conference and Trade Show

PORTLAND, Maine (August 1, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and tradeshow, today announced registration is open for this year’s event, which will take place November 28-30 at the Austin Convention Center in Austin, TX. “When it comes to The Running Event and Switchback at...

August 1, 2023

Kristian Blummenfelt Leads Stacked Santara Tech Eagles in Super League Triathlon’s 2023 Championship Series

LONDON, UK/ENDURANCE SPORTSWIRE/ – Tim Don and Kristian Blummenfelt have united to form the Santara Tech Eagles for Super League Triathlon's 2023 Championship Series. Don, the legendary former athlete turned Team Manager, has brought on board Olympic champion Blummenfelt in a signing that also sees the company the Norwegian part-owns take over...

August 1, 2023

SPORTIME Randall’s Island Announces Indoor Pickleball Expansion

New York, August 1, 2023 /ENDURANCE SPORTSWIRE/ – SPORTIME Randall’s Island, New York City’s premiere tennis facility, to add 12 indoor pickleball courts this fall. Court-time rentals, instructional clinics, social and competitive open play sessions, events and more will all be on the menu for the hundreds of thousands of City...

August 1, 2023

Hellah Sidibe set to inspire runners at The Boston Run Show 2024

/ENDURANCE SPORTSWIRE/ – The Boston Run Show is thrilled to announce that Hellah Sidibe, the acclaimed ultra-distance runner and motivational speaker, will be headlining as a keynote speaker at Boston Run Show 2024. The highly anticipated show for all types of runners is scheduled to return to the Boston Hynes...