October 1, 2024

Zwift’s 10-Year Celebrations Continue With 2024 Tour of Watopia

/ENDURANCE SPORTSWIRE/ - The route for the 2024 Tour of Watopia has been announced with five spectacular stages set to celebrate the company’s 10th anniversary and take Zwifters on a journey through time, experiencing Watopia like never before. The first four stages include a greatest hits of fan-favorite routes from...

October 1, 2024

Meg Treat, APR, Nominated for Orange County Business Journal’s Women In Business Awards

MISSION VIEJO, Calif. /ENDURANCE SPORTSWIRE/ - Treat Public Relations Owner and CEO Meg Treat, APR, has been selected as a nominee for the 2024 Women in Business Awards, presented by the Orange County Business Journal. The leader of the award-winning public relations and strategic communications agency serving the endurance sports...

October 1, 2024

Elite Line-Up Announced for the Second Edition of Challenge Vieux Boucau

/ENDURANCE SPORTSWIRE/ - The second edition of Challenge Vieux Boucau will take place this Saturday, featuring a 65-strong field of professional athletes. With competitive line-ups in both the men’s and women’s races, the middle-distance event is expected to be a key highlight of the season. In the men’s race, Nicolas...

October 1, 2024

Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts

TOKYO (AP) — The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts. This leaves the IOC without a Japanese sponsor with the focus now expected to shift to the Middle East and India for new sponsorship income. AP News

October 1, 2024

Nomination Period Now Open for 2025 Running USA Industry Conference Awards

Oct. 1, 2024 /ENDURANCE SPORTSWIRE/ – Nominations are now being accepted for Running USA’s 2025 Industry Awards, which will be presented at the upcoming Industry Conference presented by haku in Louisville. The event will be held Feb. 2-4, 2025 at the Galt House Hotel. “Running USA’s Industry Conference presented by haku...

October 1, 2024

Belgian Waffle Ride Expands with the Quad-Tripel Crown of Gravel Series and New Venue in Del Mar for 2025, Registration Opens October 15

Del Mar, CA – [October 1, 2024]/ENDURANCE SPORTSWIRE/ – The Belgian Waffle Ride (BWR) is elevating the gravel cycling world in 2025 with the launch of the Quad-Tripel Crown of Gravel Series and the relocation of the legendary Belgian Waffle Ride California (BWR CA) to the spectacular Del Mar Polo Fields...

October 1, 2024

Formula Fixed Kart Track Showcase To Offer Glimpse of Cycling’s Future

Los Angeles, CA/ENDURANCE SPORTSWIRE/ – Formula Fixed Gear Racing kicks off the future of cycling with the Kart Track Showcase from 8-10 PM on Friday, October 11 at K1 Speed in Burbank, CA. The landmark event brings the world’s top fixed gear talent and introduces a bold new approach to the...

October 1, 2024

Altra Launches the FWD VIA Road Shoe

DENVER, Colo. (October 1, 2024) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, is proud to unveil the all-new FWD VIA—a road shoe designed to deliver premium comfort, high cushioning, and a smooth, efficient ride for everyday runners. The FWD VIA is built for runners who prioritize soft...

October 1, 2024

mika:timing debuts RACE RESULT Systems at BMW Berlin Marathon

/ENDURANCE SPORTSWIRE/ – The 50th anniversary of the BMW Berlin Marathon concluded with a record number of participants. Over 54,000 runners crossed the finish line beyond the Brandenburg Gate. In terms of timekeeping, the traditional event saw a premiere: for the first time, mika:timing used RACE RESULT systems and transponders...

October 1, 2024

American River Endurance Runs, Presented by Altra – The Trails are Calling!

Auburn, CA /ENDURANCE SPORTSWIRE/ - American River 50-Mile Endurance Run (AR50), presented by Altra, the iconic and historic 50-mile endurance run in the United States is returning for its 46th year. The prestigious race event brings together veterans, first-timers, and runners traveling from out of the country. Registration is now...