July 20, 2023

Mirror mirror on the wall who is the fittest of them all? MAGIC raises $2.5 million

The UK fitness tech start-up Magic Mirror has raised $2.5 million to bring AI-powered workouts into the UK’s living rooms, or wherever you do your workouts. It will also tell you if your 'form' is incorrect and count your reps, so there is basically nowhere to hide on your workouts....

July 20, 2023

Tour de France Femmes avec Zwift by the numbers

Tour de France Femmes avec Zwift takes place on July 23 to 30 with 8 stages covering 960.5km in total.  There are 22 teams for total of 154 riders entered. Endurance Biz

July 20, 2023

Kenyan doping: Why positive tests are the start of the solution

Athletics' extensive history of doping scandals is pockmarked by different nations: East Germany's formalised system of the 1970s and 80s, Soviet field athletes during the late Cold War, Chinese long-distance runners that formed Ma's Army in the 1990s, and Russia's state-sponsored regime that so sullied London 2012, to name a...

July 20, 2023

XTERRA Lake Scanno this Saturday in Abruzzo

/ENDURANCE SPORTSWIRE/ – The 13th of 21 stops on the 2023 XTERRA EMEA Tour has built a reputation for being one of the most dream-worthy races in all of Europe. The challenge combines a 1.5K swim with a new and improved two-loop 30K mountain bike that climbs high into the...

July 20, 2023

XTERRA World Championship will return to Trentino in 2024

/ENDURANCE SPORTSWIRE/ – “The support we’ve received from our local partners from Trentino and Dolomiti Paganella has been overwhelming, and for those who haven’t been yet, we want to give the XTERRA Family one last chance to qualify and experience the magic of the Dolomites,” said J-D Cousens, XTERRA VP...

July 20, 2023

Tour de France Cycling Boom Helps French Family Firm Make Half a Billion Euros

Groupe Amaury, the closely held family business that owns the Tour de France, saw revenue jump by nearly a fifth last year, driven in part by a surging interest in the the world's most famous bike race. Revenue climbed to €550 million ($616 million) in 2022, a gain of 17%,...

July 20, 2023

Mips AB Sees Q2 Sales Halved on Tough Bike Inventories, Late Season Start

Swedish helmet technology provider Mips AB saw second-quarter revenues cut in half from the year-ago comparable period, led by a continued sharp decline in its Sport and Moto businesses. Earnings per share were cut 75 percent for the period.  Net sales for the three-month period ended June 30 fell 51...

July 20, 2023

Article One Introduces ACTIVE x Optical Line, Adding Prescription Eyewear to Performance Offerings

FLINT, Mich. /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand creating handcrafted active and optical frames, today announced the launch of its ACTIVE x Optical line for prescription wearers. As experts in optical eyewear, the expansion to its award-winning ACTIVE sunglasses collection is a return to the brand’s original roots...

July 20, 2023

Full House of Team Ownership For Super League Triathlon’s 2023 Championship Series

/ENDURANCE SPORTSWIRE/ – After two successful years, the innovative concept is continuing to grow in 2023 with four Teams featuring five male and five female athletes, a full roster of Team Owners, an enhanced scoring system and new athlete recruitment procedures. The 2023 Teams are: Bahrain Victorious Scorpions managed by...

July 20, 2023

A Milestone in The Adirondacks: IRONMAN & Lake Placid, N.Y. Set Celebrate 25th Anniversary of Iconic IRONMAN Triathlon in 2024

LAKE PLACID, N. Y. (July 20, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN has announced that the 2024 edition of the Athletic Brewing IRONMAN® Lake Placid triathlon, part of the VinFast IRONMAN North America Series will celebrate its 25th anniversary, marking a quarter-century of unforgettable moments and incredible achievements for this iconic event...