August 17, 2023

Yamaha Bicycles Launches All-New E-commerce Platform

CYPRESS, Calif. – August 17, 2023 /ENDURANCE SPORTSWIRE/ - Yamaha Bicycles, celebrating its 30th anniversary as a pioneering leader in e-bikes, is announcing the launch of an all-new e-commerce platform in partnership with their large network of high-quality dealers. Live now at, https://yamaha-motor.com/shop/e-bike/ebike-models e-bike enthusiasts can purchase their new Yamaha...

August 17, 2023

Lumaflex is Ready to “Lumanate” DEKA FIT Events with Red Light Therapy in New Partnership with Spartan Brand

MINNEAPOLIS, Minn. / August 17, 2023 /ENDURANCE SPORTSWIRE/ – Lumaflex, a healthtech startup that has developed the world’s first FDA-cleared portable, flexible, waterproof red light therapy device, has announced a new partnership with DEKA FIT by Spartan, one of the most well-known event-driven brands in fitness. Lumaflex will have a presence...

August 17, 2023

Inaugural Michelob Ultra GFNY Miami April 21, 2024

NEW YORK CITY/ENDURANCE SPORTSWIRE/ - GFNY Global Endurance Sports Series adds Michelob Ultra GFNY Miami, scheduled for April 21, to the 2024 race schedule. It’s one of now six GFNY races in the US. The competitive long distance is 70.9 miles, and with only 53 ft of climbing it’s the...

August 17, 2023

Danny Faupel has Joined RaceTimes Magazine as Associate Publisher

St. Louis, MO/ ENDURANCE SPORTSWIRE/ - RaceTimes Magazine has hired Danny Faupel as Associate Publisher. “Danny comes to us with more than 30 years of experience in all aspects of the magazine publishing business,” said Kurt Hansen, President and CEO of Innovative Timing Systems, the publisher of RaceTimes Magazine. “Danny...

August 17, 2023

Michelob ULTRA title sponsor of all GFNY USA 2024 races

/ENDURANCE SPORTSWIRE/ - Michelob ULTRA, the second fastest growing beer in the country that champions active enjoyment, is the official title sponsor of all 2024 GFNY Cycling races and Marathons in the US. This exciting collaboration brings together two entities dedicated to promoting an active lifestyle, passion for cycling, and...

August 17, 2023

US Trail Running Conference Announces Tim Tollefson as Keynote Speaker

/ENDURANCE SPORTSWIRE/ – Active at Altitude, organizers of the US Trail Running Conference presented by Marathon Printing, have announced that Tim Tollefson will be the the keynote speaker for the 2023 edition of the industry-leading event. The Conference celebrates its 11th anniversary this year and takes place on October 18-20,...

August 17, 2023

OOFOS Announces Promotion of Dave Mischler to Chief Operating Officer

/ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, announced today that it has promoted Dave Mischler to the role of Chief Operating Officer. Dave is approaching his one-year anniversary with OOFOS and his accomplishments on the operations side of the business have been exceptional in preparing the...

August 17, 2023

Final Surge Launches Integrated Payment Solutions Feature for Coaches

/ENDURANCE SPORTSWIRE/ – Final Surge has announced the platform’s new Coaching Business set of features which allows coaches to create monthly subscriptions and receive recurring payments from their athletes, as well as create one-time payments for fixed-length services. Final Surge has streamlined the onboarding process for athletes to get connected...

August 17, 2023

Runners’ Miles Will Save Wildlife as Boulderthon Partners with Denver Zoo

BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Denver Zoo is joining the partner pack at Boulderthon®, the fastest-growing running series in Colorado. The nonprofit wildlife conservation organization, which cares for more than 3,000 animals on its Denver campus and helps save wildlife around the world, has signed on as the Official Conservation Partner for...

August 16, 2023

A Vulnerable, Inside Look at What It Takes to Run the Cocodona 250

The Arizona-based race has only been around since 2020, but already it’s developed a reputation for requiring top-notch physical and mental fortitude to complete. Runners depart from Black Canyon City and wind their way through, up, and over central and northern Arizona’s famously challenging terrain to Flagstaff. Over the 250-mile...