July 30, 2023

Study: caffeine reduces pain perception and perceived exertion while running

While you know your morning java helps you jump-start your day; you may even know that it’s a legal performance enhancer. But you may not know what the science behind that boost is–and whether it can carry over to race day. A new study published in  Nutrients Journal evaluated the...

July 28, 2023

Netflix to release track and field documentary on world-class sprinters

Netflix is set to launch a new documentary series focused on 100m and 200m sprinters on the Diamond League circuit, featuring some of the world’s most renowned sprinters. According to The Daily Mail, the show will follow the journey of several elite sprinters like world champions Noah Lyles, Fred Kerley and Dina Asher-Smith, providing a behind-the-scenes...

July 28, 2023

Hot-Selling Hoka Looks to Meet Excess Demand with DTC

High-growth running brand Hoka continued its strong performance in the first quarter for parent company Deckers Brands – so much so that the company boosted its full-year revenue outlook based on Hoka’s results despite every other brand it its portfolio recording first quarter sales declines. For the quarter ended June...

July 28, 2023

Clif Bar Continues to Improve Profitability Under New Owner

Mondelez International said its recently-acquired Clif Bar business continued to improve profitability in the second quarter with the help of higher prices amid “robust” sales growth and as Clif Bar recently overhauled its management team, including the exit of CEO Sally Grimes. At the close of February, Alexandre Zigliara was...

July 28, 2023

USA Triathlon Foundation Supports i-tri as First Founding Impact Partner

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – The USA Triathlon Foundation today announced a five-year partnership with nonprofit i-tri, which empowers adolescent girls through the sport of triathlon, as the organization’s first Founding Impact Partner. Through the Founding Impact Partner Program, the USA Triathlon Foundation supports community organizations dedicated to making an impact related...

July 28, 2023

Team USA Announced for Challenge Stellina

/ENDURANCE SPORTSWIRE/ – The 35th edition of Challenge Stellina, a 14.3K uphill race with 1500 meters of climb, will take place Sunday, August 27, 2023, in Susa, Italy, and Team USA will be on the start line. Four athletes, two men and two women, along with one staffer, will travel...

July 28, 2023

Live tracking at Expedition Colorado 2023

Front Royal, Va. /ENDURANCE SPORTSWIRE/ – In 2023, Expedition Colorado will be partnering with Enabled Tracking, a real-time GPS timing and tracking service provided by Adventure Enablers, in order to help provide athletes with an enhanced expedition racing experience. The event starts on August 3rd, 2023. Expedition Colorado is a...

July 28, 2023

Alpha Win Introduces Brand New Triathlon at Historic Wildflower Location

(July 25, 2023) /ENDURANCE SPORTSWIRE/ - Alpha Win is proud to announce that it will be adding a new race to its California lineup at the location of the historic Wildflower Triathlon. The Alpha Win Lake San Antonio Triathlon will be held Saturday, April 27, 2024, in Bradley, California. Previously...

July 27, 2023

Hoka Continues to Drive Deckers Brands in Q1

Deckers raised its full-year guidance on Thursday after reporting another quarter of gains driven by its Hoka brand. Net sales in the first quarter of 2024 increased 10 percent to $675.8 million, compared to $614.5 million the same time last year. Deckers also saw a bump in its direct-to-consumer channel, reporting an...

July 27, 2023

Woodstock 5K to Host RRCA National Championship

/ENDURANCE SPORTSWIRE/ - The Road Runners Club of America (RRCA) has chosen a local road race in Anniston, Alabama, as its National 5K Championship event this year. The Woodstock 5K will take place on August 5, 2023. The Woodstock 5K, held annually at Anniston High School along Woodstock Avenue, is...