August 9, 2023

The Dangerous Promise of the Pro-Doping “Enhanced Games”

Why would we want something like the Enhanced Games? When I spoke with Brett Fraser, a former Olympic swimmer for the Cayman Islands who serves as the organization’s “Chief Athletes Officer,” he told me that the idea was to “create a better environment for athletes to perform in.” In practice,...

August 9, 2023

PTO Signs Up Leading Beverage Brand POKKA For First PTO Asian Open

London, UK /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed leading Asian beverage brand POKKA as the Official Drinks Partner of the PTO Asian Open. The one-year partnership will start at this month’s inaugural PTO Asian Open in Singapore on 19-20 August and focus its activity around on-course product at...

August 9, 2023

USA Triathlon Approves 80/20 Endurance Coaching Certification for 4 CEUs

Lehi, UTAH/ENDURANCE SPORTSWIRE/ - 80/20 Endurance, a trailblazing provider of online training resources for endurance athletes and coaches, is thrilled to announce a major achievement: our renowned 80/20 Endurance Coaching Certification Course has been officially endorsed by USA Triathlon, enabling participants to earn 4 Continuing Education Units (CEUs). "This milestone...

August 9, 2023

Sprint finish at Inaugural GFNY Rockford-Illinois

New York City, August 9, 2023 /ENDURANCE SPORTSWIRE/ - Rockford hosted the inaugural edition of GFNY Rockford this past Sunday. The race course was 93.6 miles long with an elevation gain of 3583 feet. The race started off fast and already by mile 1.5, forty riders formed the lead group....

August 9, 2023

TicketSocket teams up with The National Cycling League in a multi-year partnership to provide a white label ticketing and registration solution

/ENDURANCE SPORTSWIRE/ – This week, the National Cycling League (NCL), the first professional cycling league of its kind, announced an official ticketing partnership with TicketSocket. This is one of the many new partnerships that are being officially recognized leading up to the 2023 NCL Cup Series races in Denver on...

August 9, 2023

Endurance Quest Espoo Returns to the Adventure Racing World Series

/ENDURANCE SPORTSWIRE/ – After a nine-year break, the legendary Endurance Quest Espoo (FINLAND) Adventure Race returns to the Adventure Racing World Series this coming weekend – and once again the race is sold out. Thirty-two teams, two more than planned, will start their 226-kilometer challenge on Saturday morning at 10am....

August 8, 2023

Williams Takes Fourth in the Points Race on the Penultimate Day of Track World Championships

August 8, 2023, GLASGOW /ENDURANCE SPORTSWIRE/ - Day six of the 2023 UCI Cycling World Championships saw Lily Williams (Tallahassee, Fla.; Human Powered Health) battle for points, lap after lap, to earn fourth. Around the Glasgow City Circuit, the Americans competed in the Team Time Trial Mixed Relay. After a valiant...

August 8, 2023

Brains of ultra marathon runners give insights into our evolution, according to a new study

Have you ever wondered what was going on in the brains of ultra marathon runners? Well, according to a new study published in the American Journal of Biological Anthropology, there could be clues in there towards our evolutionary past. Researchers from Loughborough University studied the brains of ultra endurance athletes...

August 8, 2023

Under Armour Limits Fiscal Q1 Downside with Strong International Growth

Under Armour, Inc.’s total net revenue was down 2.4 percent (-1.3 percent currency-neutral) year-over-year to $1.32 billion in the fiscal first quarter ended June 30. Wholesale revenues declined 6.3 percent to $742.0 million in the quarter, while direct-to-consumer sales increased 4.5 percent to $544.2 million in the period. SGB Media

August 8, 2023

Asics Posts Another Record Quarter Thanks to Global Return of In-Person Sporting Events

Asics hit another milestone in the second quarter of 2023, reporting its highest-ever quarterly sales as business increased year-on-year in all regions and categories in the period. According to the Japan-based athletic brand, net sales in the second quarter increased 28.9 percent to 290 billion yen ($2.03 billion based on...