September 19, 2023

Bike the Coast Returns for Another Year of Oceanfront Riding

San Diego, Calif. /ENDURANCE SPORTSWIRE/ – Bike the Coast, San Diego’s iconic oceanfront cycling event, will be returning for its annual ride on Nov. 4. The ride provides opportunities for participants of all levels to enjoy a memorable course that takes them along the scenic views and quaint communities along Highway...

September 19, 2023

One Month to go until the Adventure Racing World Championship in South Africa

/ENDURANCE SPORTSWIRE/ – With one month to go until the start of the 2023 Adventure Racing World Championship hosted by Expedition Africa, both the event organisers and the participating teams, volunteers and media are counting down the weeks and then days until they arrive at the Cape St. Francis Resort...

September 19, 2023

Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team

Westport, CT (September 19, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...

September 19, 2023

Luna Events and Travel are the Official Organiser of the International Adventure Racing Conference (IARC)

/ENDURANCE SPORTSWIRE/ – Luna Events and Travel is thrilled to announce its selection as the official conference organiser for the highly anticipated International Adventure Racing Conference. The event is scheduled to take place on 28 Saturday, October, 2023, at the prestigious Cape St. Francis Resort. The main goal of the...

September 18, 2023

Rad Power Bikes Hopes To Lead E-Bike Safety

Less than a week after a court trial date was announced against Rad Power Bikes, the company says future bikes will be Underwriters Laboratory Standards and Engagement certified. Bike advocates and consumer protection agencies have called on e-bike manufacturers to meet UL or other widely accepted safety standards to address...

September 18, 2023

Why the organization behind ‘Got Milk’ is leaning into sports marketing

The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint.  From there, MilkPEP went...

September 18, 2023

The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating

Wearables have evolved drastically in the last nine years, with more offerings than ever before. But where is the wearables industry going? Could wearables become more accepted and used by healthcare professionals to enhance and improve wellness? Athletechnews

September 18, 2023

Sydney Marathon runners describe chaotic race from ‘start to finish’

Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said it provided assistance to 40, while 26 were hospitalised and seven were left in a...

September 18, 2023

USA Cycling Announces 2023 Gravel World Championships Team

September 18, 2023, COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The 2023 UCI Gravel World Championships are set to take place in Veneto, Italy on October 7-8, 2023. In the event’s second year, USA Cycling is sending a team with goals of a podium for the American racers. As part of the UCI’s...

September 18, 2023

Jogology™ Running Socks Now Available Exclusively at Select Run Specialty Stores

Wake Forest, N.C. (September 18, 2023) /ENDURANCE SPORTSWIRE/ – New running sock brand Jogology is available now exclusively at Run specialty retailers throughout the U.S. Jogology founders Tanya and Bert Pictor and Luke Rowe created the brand to provide a high quality product as well as grow the running community in...