August 22, 2023

Footwear Study Reveals Data Proving the BOA PerformFit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain

Denver, CO (August 22, 2023)/ENDURANCE SPORTSWIRE/ – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional laces. The BOA Performance Fit Lab, established in 2018, has...

August 22, 2023

2023 VinFast IRONMAN 70.3 World Championship by the Numbers: Lahti, Finland Set to Host Top Triathletes from Around The Globe on August 26 & 27

- More than 6,000 registered athletes from 115 countries, regions and territories will converge in Lahti, Finland for the 2023 VinFast IRONMAN 70.3 World Championship triathlon - The United States of America is the most represented nation followed by France, Germany, United Kingdom, and Australia, with athletes also flying in...

August 22, 2023

New influencer partnership enhances Wexer’s multi-lingual content provision

TUESDAY 22ND AUGUST 2023, LONDON/ENDURANCE SPORTSWIRE/ – Digital fitness expert Wexer has unveiled a new content partnership with influencer Sophie Joline Fischer – aka Cycling Sophie – which for the first time enables Wexer to deliver German language content across its Mobile and in-club Virtual platforms. Cycling Sophie was created with...

August 22, 2023

Electrolit Puts a Twist on Hydration with Pineapple Flavor Launch

CERRITOS, Calif., Aug 22, 2023/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – is bringing the refreshing flavors of summer to market with the addition of Pineapple to its plethora of variants. Subtly blending natural pineapple flavors with the brand’s signature electrolyte formula, the...

August 22, 2023

Darn Tough Vermont® to Host Trail Sustainability Contest at US Trail Running Conference

/ENDURANCE SPORTSWIRE/ – Active at Altitude, organizers of the US Trail Running Conference presented by Marathon Printing, have announced that Darn Tough Vermont ® will be the honored host of a trail sustainability contest at the 2023 Conference on Friday, October 20. Darn Tough invites race directors and event organizers far...

August 22, 2023

U.S. Air Force Special Warfare to Partner With Spartan

BOSTON, MASS. (08/22/2023)/ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, announced that the U.S. Air Force Special Warfare will return as an Official Partner of select races in August 2023 to April 2024. “At Spartan, we pride ourselves on promoting the same traits military recruiters...

August 22, 2023

RunSignup Launches Apple Pay and Apple Wallet Integration

Moorestown, N.J. - August 22, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the U.S., announces the integration of Apple Pay and Apple Wallet for efficient registration, donations, and race check-ins. With Apple Pay, registering for events becomes even faster and more seamless, and...

August 22, 2023

CFG Bank to Serve as Official Banking Partner of Baltimore Running Festival

August 22, 2023- (Baltimore, MD)/ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) announced today CFG Bank will serve as the official banking partner of the Baltimore Running Festival and as CSE’s new corporate banking partner. The exclusive two-year deal kicks off with the 22nd running of Charm City’s biggest running event...

August 21, 2023

John McEnroe Tennis Academy partners with Evolution Optiks’ OcuRay for neuro fitness wearable

The John McEnroe Tennis Academy is partnering with the OcuRay division of Evolution Optkis on a vision training wearable to improve its athletes’ neuro fitness. The youth tennis players will use FalconFrames, lens-less glasses that track eye movement and use AI algorithms to detect impairments and help wearers train their vision...

August 21, 2023

How This 52-Year-Old Crushed His First Ultra, One of the Hardest Races in the World

Ken Rideout had never slept in a tent, run with a backpack, or been in a race longer than 26.2 miles — but when the 52-year-old heard about the grueling Gobi March ultramarathon, something told him he could win it. Not only did Rideout win the Gobi March at 52, taking...