September 18, 2023

Why the organization behind ‘Got Milk’ is leaning into sports marketing

The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint.  From there, MilkPEP went...

September 18, 2023

The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating

Wearables have evolved drastically in the last nine years, with more offerings than ever before. But where is the wearables industry going? Could wearables become more accepted and used by healthcare professionals to enhance and improve wellness? Athletechnews

September 18, 2023

Sydney Marathon runners describe chaotic race from ‘start to finish’

Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said it provided assistance to 40, while 26 were hospitalised and seven were left in a...

September 18, 2023

USA Cycling Announces 2023 Gravel World Championships Team

September 18, 2023, COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The 2023 UCI Gravel World Championships are set to take place in Veneto, Italy on October 7-8, 2023. In the event’s second year, USA Cycling is sending a team with goals of a podium for the American racers. As part of the UCI’s...

September 18, 2023

Jogology™ Running Socks Now Available Exclusively at Select Run Specialty Stores

Wake Forest, N.C. (September 18, 2023) /ENDURANCE SPORTSWIRE/ – New running sock brand Jogology is available now exclusively at Run specialty retailers throughout the U.S. Jogology founders Tanya and Bert Pictor and Luke Rowe created the brand to provide a high quality product as well as grow the running community in...

September 18, 2023

A Record 1,574 Earned Their Wings at the 2023 FlyBy 5K and 2-Mile Fun Run/Walk at Pittsburgh International Airport

PITTSBURGH (Sept. 18, 2023) /ENDURANCE SPORTSWIRE/ – Perfect weather inspired a record number of 1,574 runners and walkers to race the runway and earn their wings at the 2023 FlyBy 5K and 2-Mile Fun Run/Walk presented by CNX Resources. This family-friendly race offered participants the rare opportunity to be up close...

September 18, 2023

Man files lawsuit against Rad Power Bikes over front wheel disengaging

A Maryland man filed a class-action lawsuit against Rad Power Bikes on behalf of himself and other consumers for manufacturing a faulty fork and quick-release skewer design that combined with the weight of the bike can allow the wheel to disengage. According to the suit, Gary E. Mason, a resident...

September 18, 2023

Little Rock Marathon to host series of event safety trainings

/ENDURANCE SPORTSWIRE/ – Little Rock Parks & Recreation, the Little Rock Marathon and University of Central Arkansas are partnering to co-host a series of National Center for Spectator Sports Safety and Security (NCS4). The courses are open to event organizers, venue operators, city officials and public safety officials around Central...

September 18, 2023

Maryland Sports Commission to be the Title Sponsor of the Ocean City Running Festival on WMAR TV-2

Baltimore, MD/ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) is thrilled to announce a partnership with the Maryland Sports Commission as the title sponsor for the televised coverage of the inaugural Ocean City Running Festival. Maryland Sports Commission has generously stepped forward to become the title sponsor of the broadcast. This one-year...

September 18, 2023

Watch The 2023 XTERRA World Championship: The Biggest One Yet is Live From Trentino, Italy

/ENDURANCE SPORTSWIRE/ – A World Cup and World Championship Double-Feature Event In the heart of the Brenta Dolomites in Molveno, Italy, the stage is set for a showdown like no other. As XTERRA gears up for its 27th annual World Championship Off-Road Triathlon, the implications have never been higher, and...