September 20, 2023

Adidas and National Geographic Reunite for Aurora Borealis-Themed Collaboration

Adidas and National Geographic are reuniting for a second nature-inspired collection. On Sept. 27, the athletic brand will team up again with the magazine on a capsule line inspired by the lights of the Aurora Borealis. FN

September 20, 2023

Smalo Launches New AI-Powered Smart E-Bike

Mountain View, CA September 20, 2023 – Smalo E-Bikes, a new brand of electric bikes designed by leading builder BESV, debuts in the United States beginning September 25, 2023. The two models showcase sleek, gorgeous styling with technologic functioning powered by artificial intelligence to make cycling more accessible and smarter...

September 20, 2023

US Performance Academy Becomes Official Online Academic Partner of USA Cycling

Elkins, N.H. /ENDURANCE SPORTSWIRE/ – US Performance Academy (USPA) is thrilled to announce that it has become the Official Online Academic Partner of USA Cycling. USA Cycling is the national governing body for bicycle racing in the United States covering the disciplines of road, track, mountain bike, cyclo-cross, and BMX across...

September 20, 2023

Spartan Race Announces Acquisition of OCRWC

Boston, 9/20/2023 /ENDURANCE SPORTSWIRE/ – Spartan Race (www.Spartan.com), the world's foremost obstacle course racing (OCR) organization, announced today the acquisition of the Obstacle Course Racing World Championships (OCRWC) (www.OCRWorldChampionships.com). The strategic move comes just ahead of the much-anticipated October event scheduled to take place in Mammoth Lakes, California at Mammoth Mountain. "OCRWC...

September 20, 2023

Running on Social Media

There are many reasons to be grateful for social media as a runner. The first is — as I described above — the consolidation of community. I have no doubt that the access to one another that social media facilitates has grown the sport. It permits us to build friendships,...

September 20, 2023

Final Short Track Race of the XTERRA World Cup LIVE this Thursday

/ENDURANCE SPORTSWIRE/ – The 5th and final Short Track race of the series is the last opportunity for XTERRA’s strongest and fastest to score crucial points ahead of the series finale when the XTERRA World Championship will decide the winner of the first ever XTERRA World Cup beneath the Brenta...

September 20, 2023

Drever, Killam win XTERRA Whistler

WHISTLER, September, 2023 /ENDURANCE SPORTSWIRE/ – The town of Whistler welcomed triathletes from elite and multiple age group divisions to the start line of the second edition of XTERRA Whistler. This event not only concluded the 2023 Americas Tour Schedule but also stood as the fourth qualifying event in the XTERRA...

September 20, 2023

Apparel 50 2023

Nike retains its position as the world's most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance's 2023 report. Brand Directory

September 20, 2023

Grand Canyon Trail Half Marathon Announces Prize Money

/ENDURANCE SPORTSWIRE/ - The November 4th Grand Canyon Trail Half Marathon is pleased to announce that it is offering up to $1000 in prize money in 2023. With a loop course through the scenic Kaibab National Forest, the Trail Half Marathon will begin and end in Grand Canyon Village, located...

September 20, 2023

BibRave Drives Growth with Key Promotion and New Hires

/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently announced a key promotion and the addition of two new strategic hires within the organization. These personnel moves bolster the company’s standing within and ability to serve the endurance and fitness markets, while also branching out to support other verticals....