September 1, 2023

Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content

Keepme, an AI-powered platform for fitness operators, has released Creator, a new generative tool developed specifically for gym content marketing teams. Keepme Creator learns a fitness brand’s tone and voice to maintain brand consistency and leverages large language models such as ChatGPT to produce creative content and drive growth. The new...

September 1, 2023

Men’s Professional Athlete Field Announced for VinFast IRONMAN World Championship in Nice, France

NICE, France/ TAMPA, Fla. (Sept. 1, 2023) /ENDURANCE SPORTSWIRE/ – An elite field of professional triathletes from around the globe are preparing to descend on Nice, France for the first ever IRONMAN® World Championship triathlon in Europe. On Sunday 10 September, the men’s edition of the 2023 VinFast IRONMAN World Championship...

September 1, 2023

Adidas Intentionally Made a Running Shoe That’s ‘Illegally Fast’

Today, Adidas is debuting the Adizero Prime X 2 Strung and highlighting its status as “illegally fast.” The infractions come via a heel stack height of 50mm, 10mm above the limit, and two carbon-infused plates doubling the amount allowable in a single shoe. Although official competitions aren’t in play, there...

September 1, 2023

3D-printed outsole helps spread seeds on runs

With the aim of promoting biodiversity in urban areas, a product designer has created a 3D-printed outsole inspired by Velcro and bison hooves that lets runners pick up and spread wild seeds while racking up kilometres. The outsole, a chunky synthetic slip-on covered in hundreds of flexible, soft hooks, is...

September 1, 2023

Geoquest New Zealand Launches in the Adventure Racing World Series (Oceania)

/ENDURANCE SPORTSWIRE/ – Geoquest was one of the first Australian adventure races back in 2002, and has been the country’s premier race in all that time, attracting the very best Australian and international competitors. Now, race organisers Wild and Co. are launching the race in New Zealand as part of...

September 1, 2023

Run Austin® Kickoff Week Celebrates the Spirit of Running in the State Capital

Austin, TX - September 1, 2023 /ENDURANCE SPORTSWIRE/ – The countdown to the highly anticipated Ascension Seton Austin Marathon® and 3M Half Marathon has officially begun with the announcement of Run Austin® Kickoff Week. Set to take place from September 5th to September 12th, 2023, this week-long event promises a...

September 1, 2023

Denago releases new eXC line of mid-drive motor eMTBs

Irving, TX (September 1, 2023)/ENDURANCE SPORTSWIRE/ – Denago has launched a new eXC line of mid-drive motor eBikes with availability across their network of more than 250 brick and mortar partner bike shops and at Denago.com, starting today. These models are Denago’s first performance eMTBs for off-road enthusiasts. The eXC line includes...

September 1, 2023

Boulder, Colo. Named An RRCA Runner Friendly Community

BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – Last week, the Road Runners Club of America (RRCA) announced that Boulder, Colo. was one of two new cities that have been added to their list of Runner Friendly Communities®. Boulder’s nomination for the selective designation was spearheaded by Boulderthon, the fastest growing running event in...

August 31, 2023

Life Time Introduces Unprecedented Pre-Race Party for the 26th Annual Chicago Half Marathon & 5K Presented by HOKA

Chicago, Illi. (Aug. 31, 2023) /ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, is thrilled to unveil the precursor to the renowned Chicago Half Marathon & 5k presented by HOKA. Departing from a traditional race expo, the inaugural pre-race party is set to take place...

August 31, 2023

Flückiger Wins XCO, Keller Wins XCC in Record-Setting World-Cup Weekend for Thömus-Maxon Mountain Bike Team

Santa Monica, California (August 31, 2023) /ENDURANCE SPORTSWIRE/ - In what their team manager describes as “the best World Cup weekend in team history,” the Thōmas Maxon Team placed all five of their team riders in the top ten of a tricky, muddy XC courses in Andorra, atop Thömus’ flagship...