September 26, 2023

What We Know About the Future of Endurance Training

An expert panel of 25 sports scientists who work with world-leading endurance athletes and coaches peered into their crystal balls to predict why and how they think top athletes will keep getting faster. Sports scientists weigh in on the trends that will keep the PRs coming. Triathlete

September 26, 2023

EXEC: Superfeet’s New CEO Discusses the Untapped Insoles Opportunity

Trip Randall, a former long-time Nike executive and the third CEO in Superfeet‘s 46-year history, talks with SGB Executive about the outsized growth potential still ahead for Superfeet as well as for the overall insoles category. SGB

September 26, 2023

Unveiling the Valaris contrast therapy tub from Michael Phelps Chilly GOAT Cold Tubs by Master Spas

Fort Wayne, IN – SEPTEMBER 26, 2023 /ENDURANCE SPORTSWIRE/ - Master Spas, a leading manufacturer of premium swim spas and hot tubs, is excited to announce the latest addition to its Michael Phelps Chilly GOAT Cold Tub lineup – the Valaris. This revolutionary contrast therapy tub offers two separate bodies...

September 26, 2023

Adidas tests upper limit of running market with $500 shoe

Adidas' newest running shoes, worn by Ethiopia's Tigist Assefa on Sunday to set a new women's marathon world record in Berlin, went on sale on Tuesday with an eye-watering price tag that will test the enthusiasm of amateur runners. At $500 a pair, the Adizero Adios Pro Evo 1 cost...

September 26, 2023

Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech

Whoop has launched Whoop Coach, an advanced generative AI feature that will fundamentally shift how individuals receive personalized health and fitness guidance. In a partnership with Open AI, the lab behind ChatGPT, Whoop Coach leverages GPT-4 technology to deliver highly personalized coaching on demand. Will Ahmed, founder and CEO of...

September 26, 2023

Malibu Triathlon Gets Green Light from Malibu City Council After Threat From Tidewater Goby

The Malibu City Council voted to allow the triathlon to go ahead this weekend after the fate of the event was in question over permitting issues as a result of an altered course that was designed as a way to protect an endangered fish species that have taken residence in...

September 26, 2023

VELO Sports Center to Host the 2024 Pan American Track Cycling Championships

September 26, 2023 / LOS ANGELES /ENDURANCE SPORTSWIRE/ – USA Cycling and Dignity Health Sports Park today announced that the VELO Sports Center at Dignity Health Sports Park will host the 2024 Pan American Track Cycling Championships from April 4-7, 2024. The participating countries include Argentina, Brazil, Chile, Colombia, Costa Rica,...

September 26, 2023

Electrolit Unveils Format, Formula & Flavor Innovations at NACS Show 2023

Cerritos, Calif. (Sep 26, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting scientifically formulated powder sachets in a trio of flavors and the iconic Blue Raspberry and Strawberry Banana in Zero formats at the premier convenience and fuel retailing...

September 26, 2023

Challenge Family Returns to North America with the Announcement of SAIL Challenge Cap Québec

26 September 2023 /ENDURANCE SPORTSWIRE/ – Challenge Family has made a decisive return to North America with today’s announcement of the major new middle distance race, SAIL Challenge Cap Québec powered by Argon 18, set in the heart of the Canadian UNESCO World Heritage city. Set to take place on 19-21...

September 26, 2023

boobydoo announced as Official Sports Bra Supplier for Bristol Sport

26th September 2023 - Derby, UK/ENDURANCE SPORTSWIRE/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide women...