September 29, 2023

Tough Mudder Announces Changes to Race Formats for 2024 and Beyond

BOSTON, MA/ENDURANCE SPORTSWIRE/ – Tough Mudder (www.ToughMudder.com), which is owned by Spartan Race (www.Spartan.com), today announced multiple changes to its long-standing race formats for the upcoming 2024 season. Most notably, the obstacle race brand is eliminating separate 5k, 10k, and 15k products beginning in 2024 and instead will produce a single long-format...

September 29, 2023

Meet triathlon’s richest (former) pro

For those of us who have been in the sport for a while, we’ll always remember him as the quiet-spoken champion. He won Ironman Switzerland five times. The famed Zofingen Powerman duathlon eight times. He was the world duathlon champion three times. He was professional in every respect of the...

September 29, 2023

Ahotu is thrilled to announce a collaboration with Garmin

/ENDURANCE SPORTSWIRE/ – Ahotu, the world’s largest and most comprehensive calendar for endurance sports, are delighted to announce a collaboration with Garmin, a leading global provider of smartwatches and GPS-enabled devices across diverse markets. A new service to discover and train for events Users can easily discover events in the Garmin Connect™...

September 29, 2023

Stars Set To Collide As Super League Triathlon Heads To Malibu For Decisive Race

/ENDURANCE SPORTSWIRE/ – The stars of triathlon are set to collide at the stunning Zuma Beach in Malibu, USA, on Saturday, September 30, as Super League Triathlon’s Championship Series reaches a pivotal stage. With the majority of the sport’s short course aces having raced in either London or Toulouse in...

September 29, 2023

Treat Public Relations Earns High Honors at 2023 PROTOS Awards

MISSION VIEJO, Calif. /ENDURANCE SPORTSWIRE/ – Treat Public Relations, the endurance sports industry’s premier public relations partner, became an award-winning agency at the Public Relations Society of America Orange County chapter’s annual PROTOS Awards Wednesday night. Treat PR took home the PROTOS award for their submission to the Best Single Media...

September 29, 2023

Unveiling Earth’s Biodiversity at the Huairasinchi Adventure Racing World Championship 2024

Quito, Ecuador - September 28/ENDURANCE SPORTSWIRE/ – In 2014 Huairasinchi hosted the Adventure Racing World Championship, crossing the high Andes at latitude 0, with one checkpoint placed on the equator. A decade later, in November 2024, Huairasinchi will host the ARWC again, and this time the race will be different. Teams will...

September 28, 2023

Lululemon and Xponential Fitness Confirm Ongoing Retail Partnership

Peloton will develop digital fitness content for Lululemon, while Lululemon will become Peloton’s primary athletic apparel provider. Lululemon also plans to discontinue sales of its Studio Mirror product before the end of the year. SGB

September 28, 2023

Nike Beats Profit Expectations in Q1, Misses on Sales

The athletic giant reported Q1 revenues of $12.9 billion, up 2 percent compared to the prior year. This was in line with Nike’s previously issued guidance for Q1, which projected revenues between flat to up in the low single digits. However, it fell slightly short of FactSet estimates, which expected...

September 28, 2023

Amazon to sponsor new-look Jumbo-Visma

Multi-national technology company Amazon will step in as a new sponsor for Jumbo-Visma. Amazon is expected to put in approximately €15 million, helping to fill a budget gap of roughly €25 million left by the departure of grocery chain Jumbo. Part of the remaining €10 million could come from the...

September 28, 2023

IRONMAN 70.3 Michigan Triathlon Returns to Frankfort, Michigan on Sunday, Sept. 15, 2024

FRANKFORT, Mich. (Sept. 28, 2023) /ENDURANCE SPORTSWIRE/ - It has been announced, the IRONMAN® 70.3® Michigan triathlon will return to Northern Michigan and the city of Frankfort on Sunday, Sept. 15, 2024. General registration for the 2024 IRONMAN 70.3 Michigan triathlon will open on Oct. 4* and can be accessed...