October 21, 2023

Margirier and Pohle Take Inaugural Titles at Challenge Vieux Boucau

/ENDURANCE SPORTSWIRE/ - The rain and the wind played its part at the inaugural Challenge Vieux Boucau, but the drama was at the finish line with Mathis Margirier (FRA) taking the home win in a thrilling sprint finish with Mika Noodt (DEU) while Caroline Pohle (DEU) came out on top...

October 20, 2023

Lost Paddle plans two (e)revolution shows for 2024

Lost Paddle Events will produce two e-bike events next year: a second edition of its (e)revolution Denver show in late May preceded by a new outdoor trade/consumer show in Orange County, California, in April. The California event will be held at Irvine's Great Park, a 500-acre venue with off-road and...

October 20, 2023

XTERRA Tahiti: A Tropical Triathlon Showdown Caps the 2023 Season

Moorea, Tahiti /ENDURANCE SPORTSWIRE/ – The 2023 XTERRA World Tour is set to culminate in tropical lagoon waters and the surrounding jungle trails as the XTERRA Tahiti Triathlon brings a close to the season on October 21, 2023. Athletes from around the globe will converge on the island of Moorea, ready...

October 20, 2023

B.A.A. Crowns 2024 Boston Middle School Cross Country Champions

Franklin Park, Boston, Mass. (20-Oct)/ENDURANCE SPORTSWIRE/ – Champions were crowned on a picture-perfect fall morning at the 2023 Boston Middle School Cross Country Championships on Thursday, October 19. Hosted by the Boston Athletic Association at Franklin Park, more than 350 middle school student-athletes from 14 City of Boston schools competed over a...

October 20, 2023

NERD Focus Returns as Official Energy Drink Partner of New Jersey Devils, Prudential Center

FREEHOLD, N.J (October 20, 2023)/ENDURANCE SPORTSWIRE/ – NERD Focus – the energy drink with powerful nootropics and performance-boosting nutrients – today announces its triumphant return as the official energy drink of the New Jersey Devils and Prudential Center for a second season. Building on the resounding success of their inaugural partnership, NERD...

October 20, 2023

BMC official bike of GFNY USA 2024

New York City, October 20, 2023 /ENDURANCE SPORTSWIRE/ - BMC and GFNY are working together in 2024 to showcase their bikes to riders at races such as GFNY NYC, GFNY Miami, GFNY Sebring, GFNY Maryland Cambridge, and more. "I've been familiar with GFNY for quite some time and have participated...

October 20, 2023

2024 Ascension Seton Austin Marathon Opens Elite Athlete Program

AUSTIN, Texas, October 20, 2023 /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, is accepting applications from elite runners for the 2024 Ascension Seton Austin Marathon. Returning for its seventh year, the Elite Athlete Program creates a competitive field of...

October 19, 2023

Startup Raises $3M To Help Athletes Flex Their Creator Muscles

Grandstand, the athlete empowerment startup, recently raised $2.75 million in a funding round led by Will Ventures, with plans to launch an app that would allow fans to follow and financially support their favorite players. Sportico

October 19, 2023

Survey Sees Nike, Jordan, Lululemon Winning Popularity Contest with Gen Y + Z

While upstarts such as Hoka and On are making noise, Cowen’s sixth annual Gen Z and Millennial survey found Nike, Air Jordan and Lululemon hit new all-time highs in brand preference and showed material growth year-over-year in both 18-to-24 and 25-to-34-year-old cohorts. SGB

October 19, 2023

Meta, Alo Yoga Hit With VR Fitness Lawsuit

Meta has again been accused of gatekeeping the burgeoning virtual reality fitness space, this time drawing the ire of an immersive VR app developer, who slapped the tech titan and athleisure brand Alo Yoga with a lawsuit. The plaintiff, California-based Andre Elijah Immersive Inc. (AEI), is a self-proclaimed new entrant...