September 27, 2023

12th Annual Kerrville Triathlon Festival Sets New Records

AUSTIN, Texas, September 27, 2023 /ENDURANCE SPORTSWIRE/ – The Kerrville Triathlon Festival marked its 12th year this past weekend on September 23-24, 2023. A record setting 2,100 triathletes from 27 states, an all-time high for the event, flocked to the scenic backdrop of Kerrville, Texas. As with previous years, the breathtaking...

September 27, 2023

Sprint finish at GFNY Chile

New York City, September 27, 2023 /ENDURANCE SPORTSWIRE/ - Viña Veramonte hosted the 5th edition of GFNY Chile this past Sunday. The race course was 127.9km long with 1832m of climbing. The race started off fast and right from the beginning at km 6, Eyair Astudillo (Chile) took the lead....

September 27, 2023

BibRave to Provide Comprehensive Marketing Services for the Silicon Valley Leadership Group Foundation’s Signature Races

San Jose, CA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is excited to announce a partnership with the Silicon Valley Leadership Group Foundation (SVLGF) to provide comprehensive marketing services for the organization’s upcoming race events - the Applied Materials Silicon Valley Turkey Trot - the largest Thanksgiving...

September 26, 2023

Georgia Multisports announces new half and international triathlon in Kentucky

Lawrenceburg, Kentucky – September 26 /ENDURANCE SPORTSWIRE/ - Georgia Multisports announced that Lawrenceburg, Anderson County will be home to a new, challenging half and international distance triathlon September 21, 2024. The race consists of a swim, bike and run and will span three counties in Central Kentucky, although most of...

September 26, 2023

What We Know About the Future of Endurance Training

An expert panel of 25 sports scientists who work with world-leading endurance athletes and coaches peered into their crystal balls to predict why and how they think top athletes will keep getting faster. Sports scientists weigh in on the trends that will keep the PRs coming. Triathlete

September 26, 2023

EXEC: Superfeet’s New CEO Discusses the Untapped Insoles Opportunity

Trip Randall, a former long-time Nike executive and the third CEO in Superfeet‘s 46-year history, talks with SGB Executive about the outsized growth potential still ahead for Superfeet as well as for the overall insoles category. SGB

September 26, 2023

Unveiling the Valaris contrast therapy tub from Michael Phelps Chilly GOAT Cold Tubs by Master Spas

Fort Wayne, IN – SEPTEMBER 26, 2023 /ENDURANCE SPORTSWIRE/ - Master Spas, a leading manufacturer of premium swim spas and hot tubs, is excited to announce the latest addition to its Michael Phelps Chilly GOAT Cold Tub lineup – the Valaris. This revolutionary contrast therapy tub offers two separate bodies...

September 26, 2023

Adidas tests upper limit of running market with $500 shoe

Adidas' newest running shoes, worn by Ethiopia's Tigist Assefa on Sunday to set a new women's marathon world record in Berlin, went on sale on Tuesday with an eye-watering price tag that will test the enthusiasm of amateur runners. At $500 a pair, the Adizero Adios Pro Evo 1 cost...

September 26, 2023

Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech

Whoop has launched Whoop Coach, an advanced generative AI feature that will fundamentally shift how individuals receive personalized health and fitness guidance. In a partnership with Open AI, the lab behind ChatGPT, Whoop Coach leverages GPT-4 technology to deliver highly personalized coaching on demand. Will Ahmed, founder and CEO of...

September 26, 2023

Malibu Triathlon Gets Green Light from Malibu City Council After Threat From Tidewater Goby

The Malibu City Council voted to allow the triathlon to go ahead this weekend after the fate of the event was in question over permitting issues as a result of an altered course that was designed as a way to protect an endangered fish species that have taken residence in...