November 11, 2024

Can Peloton Conquer Men’s Activewear?

Peloton has partnered with Nordstrom, bringing its private-label activewear line to the luxury department store’s digital marketplace later this month. The retail push follows Peloton’s appointment of new CEO Peter Stern, co-founder of Apple Fitness+. Athletech News

November 11, 2024

The Monterey Bay Half Marathon Welcomes 8,000+ Runners for Its 19th Presentation

November 11th. /ENDURANCE SPORTSWIRE/ - MONTEREY, CA – The 19th Annual Monterey Bay Half Marathon, which took place on Sunday, November 10th, welcomed its largest field of participants in seven years to enjoy the dramatic beauty of the central coast. Race weekend included a two-day expo in downtown Monterey, the...

November 11, 2024

Challenge Family World Bonus Top Placings Decided at Challenge Xiamen

November 11th. /ENDURANCE SPORTSWIRE/ - After a thrilling day’s racing at yesterday’s Challenge Xiamen, it’s all change in the Challenge Family World Bonus, with Jack Moody (NZL) and Alanis Siffert (SUI) now confirmed as unbeatable for 2024. While the winning titles of the inaugural Challenge Xiamen were being contended, there...

November 11, 2024

FasCat now Connects Directly to Zwift

BOULDER, CO, NOV. 11, 2024 /ENDURANCE SPORTSWIRE/ - Cyclists who use the CoachCat app for training can now send workouts directly to Zwift, the #1 cycling app. Similarly, rides, races and workouts completed on Zwift will sync directly to CoachCat for analysis and coaching. CoachCat is the first hardware-agnostic AI...

November 10, 2024

Vuori Valued at $5.5 Billion in New Round of Investment

Vuori announced that two private equity firms – General Atlantic and Stripes – along with a cohort of additional investors, are sinking $825 million into Vuori. That brings the active brand’s valuation to $5.5 billion, up from its previous valuation of $4 billion in 2021 when SoftBank Vision Fund 2 invested $400...

November 10, 2024

More than 6,700 athletes take part in the 2024 Boston Half presented by Dana-Farber Cancer Institute and the Jimmy Fund

BOSTON /ENDURANCE SPORTSWIRE/ - The 2024 Boston Half presented by Dana-Farber Cancer Institute and the Jimmy Fund took place today under beautiful blue skies, starting and finishing within Boston’s Franklin Park. A total of 6,767 athletes started today’s race, with preliminary results for all finishers available here. It was an...

November 10, 2024

Memorable Wins for Stojanović and Siffert at Inaugural Challenge Xiamen

/ENDURANCE SPORTSWIRE/ - In his seventh Challenge Family race of the season, Ognjen Stojanović (SRB) took that elusive first Challenge win today at Challenge Xiamen in 3:41:02 and confirmed his second position in the Challenge Family World Bonus. And it was a faultless performance from Alanis Siffert (SUI) who dominated...

November 8, 2024

Why Blood Flow Restriction (BFR) Training Might Be the Next Big Fitness Trend

Blood Flow Restriction (BFR) training has become widely used in physical therapy contexts since it can help people regain their strength while rehabbing from an injury. Athletes also incorporate the technique in-season, when it can be dangerous to lift too heavy. To democratize access to BFR training, SmartTools has invested heavily in...

November 8, 2024

Sumarpo Brings Sustainable Triathlon Gear to ISPO Munich 2024

Sumarpo Brings Sustainable Triathlon Gear to ISPO Munich 2024 November 8th. /ENDURANCE SPORTSWIRE/ - Sumarpo is excited to announce its participation at ISPO Munich 2024, from December 3-5, where it will unveil a new line of triathlon gear crafted with a 100% eco-friendly approach. As a trailblazer in sustainable water...

November 8, 2024

Frias, TenKate Win Santa Barbara Half Marathon presented by HOKA

SANTA BARBARA, Calif. November 8th /ENDURANCE SPORTSWIRE/ – On a spectacular sunny Sunday morning, November 3, Chris Frias, 33, of Ventura and Melissa TenKate, 35, of Arroyo Grande won the fourth Santa Barbara Half Marathon presented by HOKA, clocking 1 hour, 8 minutes, 33 seconds and 1:22:05, respectively. For Frias,...