October 19, 2023

Survey Sees Nike, Jordan, Lululemon Winning Popularity Contest with Gen Y + Z

While upstarts such as Hoka and On are making noise, Cowen’s sixth annual Gen Z and Millennial survey found Nike, Air Jordan and Lululemon hit new all-time highs in brand preference and showed material growth year-over-year in both 18-to-24 and 25-to-34-year-old cohorts. SGB

October 19, 2023

Meta, Alo Yoga Hit With VR Fitness Lawsuit

Meta has again been accused of gatekeeping the burgeoning virtual reality fitness space, this time drawing the ire of an immersive VR app developer, who slapped the tech titan and athleisure brand Alo Yoga with a lawsuit. The plaintiff, California-based Andre Elijah Immersive Inc. (AEI), is a self-proclaimed new entrant...

October 19, 2023

Wiggle future in doubt as business set to file for self administration

The parent Signa Sports United, whose largest shareholder is Signa International Sports Holding, is facing down the prospect of losing a €150 million financial commitment, on which just €7 million has thus far been drawn to support the network of companies’ trading activities. The ultimate source of the funding withdrawal...

October 19, 2023

Registration Kickoff for the Visit Tuscaloosa Half Marathon & 5K Announced: Special Deals, Prizes, and Community Fun Await!

Tuscaloosa, AL /ENDURANCE SPORTSWIRE/ – The organizers of the Visit Tuscaloosa Half Marathon & 5K are excited to announce the opening of registration on Monday, October 23, 2023. Runners are encouraged to seize the opportunity to secure an exclusive limited time offer of $50 for the Half Marathon and $20 for...

October 19, 2023

UTMB World Series announce new partnership with Nirvana, to provide travel & accommodation solutions for runners

/ENDURANCE SPORTSWIRE/ – UTMB® World Series and Nirvana Europe Limited have announced a new partnership across North America, Europe and Oceania to provide runners with accommodation, travel and logistical solutions that will help make their race experience as smooth as possible. The company will support runners across 24 UTMB World...

October 19, 2023

Embracing Elegance and Adventure with the new APEX 2 Dusty Pink from COROS

IRVINE, California / OCTOBER 19, 2023 /ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of APEX 2 Dusty Pink, a special edition colorway of its award-winning outdoor GPS watch, which pays tribute to the enchanting hues that...

October 19, 2023

Introducing “Between Two Pines:” A New Comedy Podcast about Trail Running

October 19, 2023 – Nashville, TN/ENDURANCE SPORTSWIRE/ – Today marks the debut of "Between Two Pines," a refreshing addition to the running podcast landscape, brought to you by UltraSignup. Do you enjoy being on a long run and making the dumbest jokes with your BFF? Well, you’re invited on a long run...

October 19, 2023

GFNY Florida Sebring endurance sports weekend: road cycling race and running marathon

/ENDURANCE SPORTSWIRE/ – The 3rd GFNY Marathon Florida Sebring offers runners a full and half marathon. Start and finish take place at the Barn at Paso Fino. The course is flat and lightning fast. It is a USATF measured course and as such not only a Boston and NYC qualifier...

October 19, 2023

Kane Footwear and Honey Stinger Announce Collaboration

Westport, CT and Steamboat Springs, CO (October 19, 2023)/ENDURANCE SPORTSWIRE/ – Kane Footwear, the leader in active recovery footwear, and leading sports nutrition brand, Honey Stinger, today announce the launch of their collaborative Honey Stinger x Kane Revive recovery slip-on. The shoe features Honey Stinger’s signature black and honey yellow colors:...

October 19, 2023

Oakland Marathon and Stephen and Ayesha Curry’s Eat. Learn. Play. Launch Strategic Partnership to Further Support Local Youth

Oakland, CA—October 19, 2023 /ENDURANCE SPORTSWIRE/ – The Oakland Marathon announced today that Stephen and Ayesha Curry’s Eat. Learn. Play. will serve as the Official Benefiting Charity of the annual event. Through event partnerships, participant peer-to-peer fundraising, as well as staff & running community participation in Eat. Learn. Play. programs such...