November 28, 2023

Thousands Flock to O’side Turkey Trot For Festive, Fun Beachside Run

OCEANSIDE, Calif. /ENDURANCE SPORTSWIRE/ – The O’side Turkey Trot, San Diego County’s largest Thanksgiving Day running event, returned for another year of festivities and fundraising. The trot drew nearly 8,000 participants and 300 volunteers this year, making it one of the largest races in the nation. The event is also a...

November 27, 2023

Performance Footwear From Hoka and On Helped Drive Shoe Sales During Thanksgiving Week, According to New Data

The U.S. footwear market had its best week of the season the week of Thanksgiving, with dollar sales down just 1 percent versus last year. Footwear’s improved results over the holiday week were driven by performance shoes. More specifically, performance shoes saw dollar sales increased by 10 percent in the...

November 27, 2023

Hot & Cold, Pilates, Assisted Stretching Named Top Wellness Trends of 2024

Ahead of the ball dropping to usher in a new year, Yelp, a crowd-sourced business review platform, is revealing its predictions for the top wellness and lifestyle trends for 2024. Since millions of consumers use Yelp’s website and app to discover local businesses, the company has begun tracking search trends each...

November 27, 2023

‘HEALING’ | Cork Ironman to ‘take hiatus’ in 2024 after two competitors die in race

Ironman triathlon events will not take place in Cork next year following the deaths of two participants died during the Youghal race back in August. In a statement on Tuesday, the US organisation announced that both the Ironman and Ironman 70.3 events “will take a hiatus” in 2024. This pause...

November 27, 2023

Ally exceeds projected ad spend on women’s sports

Ally’s support for women’s sports has surpassed even its own expectations. Stephanie Marciano, head of sports and entertainment marketing for the financial firm, revealed that the company is now on track to spend 45% of its sports marketing budget this year on women’s sports. That exceeds the 40% that Ally had projected...

November 27, 2023

Oscar Pistorius, Paralympian convicted of murder, to be released on parole

Oscar Pistorius, a South African Paralympian, is set to be released from jail on parole nearly 11 years after fatally shooting his girlfriend, Reeva Steenkamp. A parole board found Friday that Pistorius, 37, had completed the minimum detention requirement — half of his 13-year sentence — to make him parole-eligible...

November 27, 2023

In 2022, USATF Posted A $6.7 Million Loss As CEO Max Siegel Raked in $1.3 Million

USATF, the governing body for track & field in the United States, posted its 2022 tax form last week — a requirement given the organization’s status as a 501(c)(3) nonprofit. And while the organization posted a record revenue of $37.94 million for the 2022 financial year, its expenses totaled $44.66 million,...

November 27, 2023

Jogology Running Socks Makes Inaugural Debut at The Running Event 2023

Wake Forest, N.C. (Nov. 27, 2023) /ENDURANCE SPORTSWIRE/ – New performance running sock brand Jogology launched exclusively at Run specialty retailers throughout the U.S. in September and now is carried in over 60 retailer partners across the U.S. The new brand will make its formal debut to the industry at The...

November 27, 2023

Hot & Cold, Pilates, Assisted Stretching Named Top Wellness Trends of 2024

Ahead of the ball dropping to usher in a new year, Yelp, a crowd-sourced business review platform, is revealing its predictions for the top wellness and lifestyle trends for 2024. Since millions of consumers use Yelp’s website and app to discover local businesses, the company has begun tracking search trends...

November 27, 2023

Vimazi to introduce more pace-tuned running shoes at The Running Event 2023

Portland, Ore. (Nov. 27, 2023)/ENDURANCE SPORTSWIRE/ – Over the last year Vimazi has continued to showcase and educate the run industry on the biomechanical advantages of pace-tuned running shoes. Vimazi’s tuning technology increases impact cushioning and torsional stability over other shoe technologies and delivers important health benefits. The tuned density of Vimazi’s...