October 22, 2024

Makers of this AI powered bike claim you can get fit in under nine minutes a day — we put it to the test

The Carol bike looks very much like any other exercise bike you might find in a gym; it offers a lot of adjustability of position, a tablet for on-screen instructions and a rear wheel where the resistance is applied. Cycling Weekly

October 22, 2024

Nike Ordered to Pay Legal Fees in Trademark Dispute

A federal court in Pennsylvania has ordered Nike to pay Lontex Corporation millions in attorney’s fees for its “reckless infringement” of the company’s trademark. Lontex sued Nike, Inc., for trademark infringement after discovering that Nike used the phrase in its product names and marketing materials. SGB Media

October 22, 2024

Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts

Denver, CO. (October 22, 2024) /ENDURANCE SPORTSWIRE/ - Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the standards of athletic wear for...

October 22, 2024

UltraSignup and Rush Running announce Nike, CloudIT and T-Mobile among sponsors for Dirt Circus Bentonville.

Nashville, TN, October 17, 2024 /ENDURANCE SPORTSWIRE/ - The Dirt Circus Bentonville, a trail race festival by UltraSignup and Rush Running, are excited to announce Nike Trail, CloudIT, and T-Mobile among the sponsorship lineup for this year's event. The packed weekend of trail racing promises excitement, competition, and support from...

October 21, 2024

IRONMAN Welcomes Zoot Sports as Official Cycling and Triathlon Apparel Partner

TAMPA, Fla. / KAILUA-KONA, Hawai`i (October 21, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN is pleased to announce a four-year global partnership with Zoot Sports, a worldwide leader in technical triathlon and cycling apparel products and acclaimed brand within the triathlon community. As part of the new multi-year partnership agreement, Zoot will...

October 21, 2024

Global Charity Running Brand, RealBuzz, Completes Major Partnership with The Tokyo Marathon as International Charity Partner

/ENDURANCE SPORTSWIRE/ - Realbuzz, charity running partner to many of the world’s most popular endurance events, has secured a multi-year partnership with the Tokyo Marathon Foundation to become the exclusive International Charity Partner for the prestigious Tokyo Marathon. Part of the Abbott World Marathon Majors, the Tokyo Marathon, which takes...

October 21, 2024

Live Aloha Initiative: IRONMAN Emphasizes The Importance of Community Respect and Appreciation Ahead of The 2024 VinFAst IRONMAN World Championship Triathlon in Kailua-Kona, Hawi’i

KAILUA-KONA, Hawai`i /ENDURANCE SPORTSWIRE/ — With the men’s 2024 VinFast IRONMAN® World Championship triathlon in Kailua-Kona, Hawai’i now less than a week away, excitement and energy is building as many arrive on the Big Island to begin their final preparations. With athletes eager to acclimatize and familiarize themselves with the local...

October 21, 2024

2024 Swimrun CÔTE D’AZUR and Sumarpo: A Partnership Focus on Pure Adventure

/ENDURANCE SPORTSWIRE/ - Sumarpo is excited to join forces with SWIMRUN CÔTE D'AZUR for the 2024 season, teaming up to bring even more joy to one of the original swimruns on the Côte d'Azur. The partnership is all about celebrating the pure happiness that comes from tackling a swimrun, combining...

October 21, 2024

PIKE ON A BIKE: Pi Kappa Alpha Fraternity Brothers to Ride Stationary Bike For 8,423 Minutes Straight in Honor of The 8,423 Cyclists and Pedestrians Killed Last Year By Drivers

BOULDER, CO, OCTOBER 21, 2024 /ENDURANCE SPORTSWIRE/— From November 2 to November 8, 2024, the brothers of Pi Kappa Alpha Fraternity will embark on a powerful mission: riding a stationary bike for 8,423 minutes straight. Each minute symbolizes one of the cyclists and pedestrians tragically killed by drivers in 2023....

October 21, 2024

Former U.S. collegiate cross country coach sentenced to one year in jail

On Oct. 17, a former U.S. collegiate cross-country coach was sentenced to one year in jail by a superior court judge in Huntington, Ind., following his conviction for sexual battery. Running Magazine