January 10, 2024

Nike’s Record-Breaking Marathon Sneaker Will Return With a New Colorway in April

The latest iteration of Nike’s record-breaking marathon franchise helped ring in the new year, and unsurprisingly, the Alphafly 3 sold out immediately. Those still looking to get their hands on the top-of-the-line runner will be relieved to find out that the sneaker will return in April with a new (and...

January 10, 2024

Verge Launches ‘They Win, You Win!’ Tour Down Under Competition for Intermarché-Wanty Fans

NEW YORK — January, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the official custom apparel supplier for UCI World Tour pro cycling team Intermarché-Wanty, invites cycling fans to join in with the launch of the brand’s 2024 ‘They Win, You Win!’ loyalty competition. Kicking off with the January 16th - 21st Santos Tour...

January 10, 2024

KOO Eyewear Launches New Signature Edition Sunglasses in Partnership with Professional Cycling Team BORA – hansgrohe to Celebrate Their Return to the UCI World Tour

Raubling, GERMANY. (January 10th, 2024)/ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, today announced their official partnership with the professional German cycling team, BORA - hansgrohe. The brands were joined together by their shared mission of further amplifying the perspective of brotherhood across the cycling community and to celebrate KOO’s return...

January 10, 2024

Marine Corps Marathon Partners with MarathonFoto to Enhance Athlete Experience

/ENDURANCE SPORTSWIRE/ – The Marine Corps Marathon Organization (MCMO) is thrilled to announce a strategic partnership with MarathonFoto, the leading global provider of race photography services. This collaboration marks an exciting venture aimed at enhancing the athletes' experience by capturing and preserving memorable moments during the renowned MCMO events –...

January 10, 2024

Run Proud, Run Strong: Women’s Participation Highlighted at the Double Bridge 15K in Pensacola.

Pensacola, Fla. /ENDURANCE SPORTSWIRE/ - Recognizing the strength, resilience and spirit of women in the running community, the 2024 Publix Pensacola Double Bridge Run, presented by aDoor Real Estate, aims to create an empowering experience for female participants. Limited to 4,000 runners, the Double Bridge Run has become renowned for its...

January 10, 2024

Monuments of Cycling Announces Canadian Partnership and Second Annual Belgian Waffle Ride British Columbia

San Diego, CA // Vancouver Island, B.C. Canada - (Jan 10, 2024) /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, a premier cycling events producer, has partnered with standout Canadian endurance event producer Platinum Racing to deliver the second Belgian Waffle Ride in British Columbia, to be held September 21 - 22, 2024...

January 10, 2024

VELOGIC FIT Launches Velogic Studio 4

/ENDURANCE SPORTSWIRE/ – Velogic Limited, a producer of bike fit systems based in New Zealand, released Velogic Studio 4 on January 10, 2024 at CES® in Las Vegas, Nevada. Velogic Studio 4’s new Time of Flight camera technology delivers accurate, automatic 3D motion capture and a workflow designed to optimize...

January 10, 2024

Master Spas expands wellness offerings, Phelps partnership with new line of saunas

FORT WAYNE, Ind. — JANUARY 10, 2024 /ENDURANCE SPORTSWIRE/ - Master Spas, a leading manufacturer of hot tubs, cold tubs, and swim spas, is proud to announce the launch of Michael Phelps Sweaty GOAT Saunas by Master Spas, a premium line of infrared saunas designed to take relaxation and wellness...

January 10, 2024

Playtri Announces Grand Opening of New Location in Irving, Texas!

IRVING, Texas (January, 2024)/ENDURANCE SPORTSWIRE/ – Playtri, a premier bike and triathlon store, is excited to announce the grand opening of its newest location in Irving, Texas. The new store will be located at 5260 N O'Connor Blvd Suite 176 Irving, TX 75039 and has officially opened its doors for the public....

January 9, 2024

The Padded Paradox: The Cost Of Cushioned Running Shoes

Many runners find that max running shoes feel great—like soft, bouncy moon boots or like the shoe is doing the work for you. But highly cushioned shoes are not actually linked to lower levels of impact than traditional running shoes; in fact, they come with a higher vertical average load...