January 11, 2024

Merrell, Saucony Parent Company Sells Shoe Brand Sperry

Wolverine Worldwide, parent company of Merrell, Saucony, Chaco, and other brands, announced it has sold boat-shoe brand Sperry to Authentic Brands Group and the Aldo Group. The deal closed on Jan. 10, and is expected to generate about $130 million in the first quarter to pay down debt. The announcement...

January 11, 2024

Bikes could soon use AI to think for themselves, Shimano patent suggests

Published earlier this week, the patent for a “learning model” details a product that draws on artificial intelligence (AI) to control dropper seatposts, front suspension and saddle tilt. The device, a small screen attached to the handlebar, is designed to learn from a rider’s preferences in different situations, in order...

January 11, 2024

American Trail Running Association partners with BibBoards to Pave the Way for Sustainable Trail Running Experiences

San Ramon, 1/11/2024 /ENDURANCE SPORTSWIRE/ – BibBoards, a trailblazer in race bib fasteners, is thrilled to announce its partnership with the American Trail Running Association (ATRA), a leading organization dedicated to promoting trail running and preserving natural environments. This collaboration combines BibBoards' innovative solutions with ATRA's commitment to sustainability, creating a...

January 11, 2024

Boston Champions & Global Stars Set to Square Off at 128th Boston Marathon presented by Bank of America

BOSTON/ENDURANCE SPORTSWIRE/ – The 128th Boston Marathon presented by Bank of America will feature the strongest women’s field in race history, led by defending champions Hellen Obiri and Susannah Scaroni. A total of 19 women with personal bests under 2:23:00 will line up in Hopkinton aiming to earn the Open Division...

January 11, 2024

The Cowtown fulfills 5,620 C.A.L.F. grants at 104 schools in North Texas

Fort Worth, Texas/ENDURANCE SPORTSWIRE/ – In the weeks preceding race weekend, February 24-25, 2024 at Will Rogers Memorial Center, the Cowtown staff and an army of volunteers will visit 104 schools delivering much needed running shoes, socks, and assistance with entry fees to youth in need enabling them to run the...

January 11, 2024

Runners from across the globe are headed to Baton Rouge for the running festival with lagniappe

BATON ROUGE, LA. /ENDURANCE SPORTSWIRE/ - A near Sell Out crowd of runners from as far away as Australia and southeast Asia are headed to the Capital City for the 13th Annual Louisiana Marathon. Runners from 47 states, Australia, Brazil, Canada, Costa Rica, Germany, the United Kingdom, Ireland, Laos, Mexico,...

January 11, 2024

Challenged Athletes Foundation Joins In Motion Events for the First Official Inclusive Kids Marathon Mile at LEGOLAND® California Resort

Carlsbad, CA (January, 2024) /ENDURANCE SPORTSWIRE/ – Celebrating its 30th anniversary of empowering individuals through sports, the Challenged Athletes Foundation (CAF) has partnered with, Merlin’s Magic Wand Foundation, and In Motion Events to present the first official inclusive Kids Marathon Mile on Saturday, January 13, 2024 at LEGOLAND® California Resort. Hundreds...

January 11, 2024

Zoot Sports welcomes Professional Triathlete Lauren Brandon to their Ohana

Carlsbad, CA /ENDURANCE SPORTSWIRE - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Lauren Brandon to its team of sponsored athletes. Known for her strong swim and bike splits, Brandon's multi-year sponsorship deal will allow her to train and compete on the world stage...

January 10, 2024

Giant Group Sees Another Steep Decline in December Revenues

Giant Group reported consolidated sales were NT$76.95 billion for full-year 2023 through December, a decrease of 16.4 percent compared to the 2022 full-year period. December revenues were down 25.8 percent to NT$4.17 billion, compared to NT$5.62 billion in December 2022. Still, the Taiwan-based bike manufacturing group, which reports in New...

January 10, 2024

The best wearable and fitness tech of CES 2024: from smart rings to AI coaches

Every year CES – the Consumer Electronics Show – introduces us to a treasure trove of innovative technologies, and that’s no truer than in the fitness and wearables category. CES 2024 has been no different. This year we (thankfully) don’t have toilet-based gadgets we want to highlight, but there are...