January 4, 2024

Peloton to bring its content to TikTok in exclusive partnership

Fitness equipment maker Peloton Interactive (PTON.O) will bring its workout content to short-form video platform TikTok in an exclusive partnership, the companies said on Thursday. The partnership comes as Peloton, shares of which extended gains to jump 9.5% in premarket trading, is pivoting from hardware and transforming into a software-focused...

January 4, 2024

Free Fly Apparel Signs Pro Surfer Evan Geiselman

Charleston, SC (January 4, 2024) /ENDURANCE SPORTSWIRE/ - Free Fly, a pioneering brand in bamboo performance apparel built for the outdoors, is thrilled to announce the recent signing of professional surfer and passionate fisherman Evan Geiselman. Evan will be joining the growing Surf Ambassador Team and bringing his lifelong knowledge...

January 4, 2024

For Sale Memphis in May Triathlon

Memphis, TN /ENDURANCE SPORTSWIRE/ - P.R Event Management will offer to interested and qualified parties the opportunity to acquire the Legacy 40th Memphis in May Olympic and Sprint Triathlons in time for the 2024 season. Since the inception of the Memphis In May Triathlon in 1983 the event has been...

January 4, 2024

80/20 Endurance Launches Virtual Training and Plans on Velocity Indoor Cycling Platform

Highland Park, Illinois, January, 2024 /ENDURANCE SPORTSWIRE/ – 80/20 Endurance, a leader in the global endurance training and coaching industry, has launched its virtual cycling and enhanced training plan offerings on Velocity, with the Team 80/20 Virtual Cycling Club. 80/20 Endurance is currently leading Live, Replay and On-demand cycling workouts on...

January 4, 2024

Dream Run Camp to Host Special Retreat for Runner-Writers

Flagstaff, ARIZONA – January, 2024/ENDURANCE SPORTSWIRE/ – Dream Run Camp, a Flagstaff-based residential training camp for runners, today announced plans to host a special retreat for runner-writers in August 2024. Called Run, Write, Repeat, the three-night event will feature a combination of group runs, writing workshops, special presentations, Flagstaff sightseeing, and career...

January 3, 2024

Planet Fitness busts gym barriers with help from Megan Thee Stallion

Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a new campaign meant to break down fitness barriers in the new year, according to a press release. To capitalize on the interest in fitness that typically arrives in January, the rapper is playing the role of Mother Fitness,...

January 3, 2024

Red Bull acquires controlling stake in Bora-Hansgrohe

According to a notice published on Austria’s Federal Competition Authority, which was spotted by keen-eyed observers and posted on Twitter/X, Red Bull has acquired a 51 per cent stake in the German WorldTour cycling outfit. The notice, filed under the category of merger control and described as a “planned purchase...

January 3, 2024

Global Wellness Economy Projected To Hit $8.5T by 2027

A new report brings encouraging news to the wellness sector, with the total wellness economy projected to hit a staggering $8.5 trillion in 2027 after reaching $5.5 trillion in 2022. Research by the Global Wellness Institute (GWI) reveals that wellness spending is expected to profoundly impact the global economy in...

January 3, 2024

Chipotle and Strava Want to Give You Free Guac

On Tuesday, Chipotle Mexican Grill announced a partnership with Strava, the digital fitness tracking giant, “to encourage and reward healthy habits this year.” The burrito and bowl chain has become the first restaurant brand to build customized streak and segment-based challenges on Strava. According to press release from Chipotle, the...

January 3, 2024

Gwen Jorgensen announces new bike sponsor for 2024

We’re waiting on a number of bike sponsor announcements over the next little bit, but we can start 2024 off with the news that 2016 Olympic champion Gwen Jorgensen will be riding a Canyon as she looks to try and make the US Olympic team for Paris this summer. In...