October 23, 2024

The World’s Top Male Triathletes Head to Kailua-Kona, Hawai`I For The 2024 Vinfast IRONMAN World Championship

KAILUA-KONA, Hawai`i /ENDURANCE SPORTSWIRE/ - More than 2,400 registered male triathletes from around the world will gather in Kailua-Kona Hawai`i for the 2024 VinFast IRONMAN® World Championship® triathlon. Returning to the Island of Hawai`i after making history in Nice, France last year as the first cohort to race an IRONMAN...

October 23, 2024

MarathonFoto Extends Partnership with Atlanta Track Club Through 2028

ATLANTA /ENDURANCE SPORTSWIRE/ - MarathonFoto, the premier endurance sports photography company, is proud to announce the extension of its long-standing partnership with Atlanta Track Club through 2028. This renewal continues the 40 years of collaboration between the two organizations, dating back to their initial partnership in 1984. Under this agreement,...

October 23, 2024

DeFeet Introduces Steve Wolf Designs National Parks Collection

Hildebran, NC, /ENDURANCE SPORTSWIRE/ - DeFeet announces the launch of its all-new DeFeet x Steve Wolf Designs National Parks collaboration. The collection features the unique artwork of Steve Wolf on DeFeet Woolie Boolie socks. The first six designs include the following National Parks: Mesa Verde, Hot Springs, Redwood, Big Bend,...

October 23, 2024

As Temps Cool, Tailwind Nutrition Launches Limited-Edition Fall Flavors Of Endurance Fuel And Recovery Mix

DURANGO, COLO. – October 23, 2024 /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition just dropped two limited-edition flavors to help athletes dial in their sports nutrition this fall: Chocolate Mint Recovery Mix and Apple Cider Endurance Fuel. For fueling activities on those crisp autumn days, Tailwind released the limited-edition Apple Cider Endurance...

October 23, 2024

Recap of GFNY races in Florida and Uruguay

Michelob Ultra GFNY Florida Sebring (USA) /ENDURANCE SPORTSWIRE/ - This past Sunday, the fifth edition of Michelob Ultra GFNY Florida Sebring brought together cyclists from around the globe to compete in what has become the hardest and biggest road race in Florida. The 95-mile long course was hit by strong...

October 23, 2024

BibRave Partnership Delivers Registration Boost for the Garmin Kansas City Marathon

Kansas City, MO /ENDURANCE SPORTSWIRE/- BibRave, the leading-edge endurance and fitness marketing agency recently partnered with the Kansas City Sports Commission to inject fresh ideas into the paid social marketing plan for the Commission’s premier event, the Garmin Kansas City Marathon. BibRave ideated and executed innovative, data-driven strategies that increased...

October 22, 2024

Ryan Standish: Why Wait?

/ENDURANCE SPORTSWIRE/ -Ryan Standish, a dedicated cyclist, and Scott sponsored athlete, attempted a challenging solo adventure through the rugged desert landscape. Inspired by his father's battle with multiple sclerosis (MS), Standish pushed his physical and mental limits to honor his father's legacy. "My dad has been a constant source of...

October 22, 2024

Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series

PORTLAND, OREGON (October 22, 2024) /ENDURANCE SPORTSWIRE/ - Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for Fall 2024. The popular Bobcat and Sway frames are adorned with bright and vibrant graphics...

October 22, 2024

Raide and Safeback Announce Partnership

/ENDURANCE SPORTSWIRE/ - Both born out of frustration with existing solutions available for winter travel in steep terrain, Raide and Safeback have teamed up to create two lightweight avalanche backpacks, launching Winter 24/25. After a meteoric first season in the market, Raide has not taken the success of their LF40...

October 22, 2024

Culture and Competition Ignite at XTERRA Zhangjiajie Wulingyuan Trail Run

ZHANGJIAJIE, CHINA /ENDURANCE SPORTSWIRE/ — The XTERRA Trail Run World Series expands its global reach with the inaugural XTERRA Zhangjiajie Wulingyuan Trail Run, set for October 26-27, 2024. This landmark event marks the first international trail run to be hosted in the unique landscapes of a UNESCO World Heritage site...