October 16, 2024

BibBoards Hits 100,000 Orders Milestone, Empowering Athletes and Revolutionizing Race Day Experiences

San Ramon, CA /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and eco-friendly solution to race bib attachment, is thrilled to announce it has officially surpassed 100,000 orders. This significant achievement marks the growing popularity of BibBoards across a wide range of sports communities, from run clubs and cycling events to obstacle...

October 16, 2024

Charles Costa, UK Musician Formerly Known as King Charles, Completes 90 Marathons in 90 Days Challenge and Releases First Single Off New Album

San Diego, CA. (October 16, 2024) /ENDURANCE SPORTSWIRE/ — Today, Charles Costa, a UK musician formerly known as King Charles, is completing 90 marathons in 90 days along the PCT, and releasing his first single titled “Nothing at the Most” off his new self-titled album. Ten years ago, a skiing...

October 16, 2024

Order Up- Tough Mudder To Partner With In-N-Out Burger For a Joint Obstacle Course Event in Big Bear

CALIFORNIA /ENDURANCE SPORTSWIRE/ - Two iconic brands collide for one incredible event as In-N-Out Burger unveils plans to host a custom Tough Mudder event in September 2025. The globally renowned obstacle course brand has announced today a deal that will see the team facilitate a first-of-its-kind custom event for California's...

October 15, 2024

Gatorade Unveils Custom AI-Imagined Squeeze Bottles

Gatorade is tapping into the power of generative AI in collaboration with Adobe Firefly, so athletes and fans of the sports performance brand can create personalized Gatorade Squeeze Bottles. Athletic News

October 15, 2024

Brooks Taps Into the Magic of Disney With New Race Sponsorship and Shoe Deal

The running brand announced Tuesday that it is the official running shoe of the runDisney race series, with the partnership starting in 2025. This collaboration, Brooks explained, was formed via a “shared belief that running can create powerful emotion, camaraderie and connection.” FootWear News

October 15, 2024

Life Time Group Sees Q3 Net Income Surge in Preliminary Report

Life Time Group Holdings, Inc. is reporting preliminary estimated financial results for the fiscal third quarter ended September 30 in connection with its launch of a process to refinance its 5.750 percent Senior Secured Notes due 2026 and 8.000 percent Senior Notes due 2026. SGB Media

October 15, 2024

The IRONMAN Group Tabs Yanni Andreopoulos as Executive Vice President of Gloabal Partnerships

TAMPA, Fla. /ENDURANCE SPORTSWIRE/ – The IRONMAN Group is pleased to add Yanni Andreopoulos as Executive Vice President of Global Partnerships. With strong commercial and operating skills, Andreopoulos will lead and oversee all aspects of the Global Partnerships business, including sales, business intelligence, partnership management and activations, in addition to content...

October 15, 2024

4iiii Expands Distribution in Switzerland with New Partner Stolutions GmbH

COCHRANE, ALBERTA, 15 OCTOBER 2024 /ENDURANCE SPORTSWIRE/- 4iiii Innovations Inc., a leader in power-driven cycling performance, is proud to announce its partnership with Stolutions GmbH to distribute its cutting-edge products in Switzerland and Liechtenstein. This new collaboration will focus primarily on the Swiss market, home to a passionate cycling community...

October 15, 2024

Reserve Your Spot at the 2025 Ascension Seton Austin Marathon Health & Fitness Expo

Austin, TX - October 15, 2024 /ENDURANCE SPORTSWIRE/ – Austin, TX – The highly anticipated Ascension Seton Austin Marathon, Half Marathon, & 5K Health and Fitness Expo kicks off the Presidents’ Day weekend on Friday, February 14th, and Saturday, February 15th, 2025 before the races on Sunday, February 16th. The...

October 15, 2024

In Motion Events Announces San Diego Foundation as Title Sponsor of the 2025 SoCal Triple Crown Race Series

SAN DIEGO, Calif. October 15th /ENDURANCE SPORTSWIRE/ – In Motion Events, a full-service, turnkey event marketing and management company that produces some of San Diego’s most notable road races, has announced that San Diego Foundation (SDF) will serve as the new title sponsor for its SoCal Triple Crown race series....