December 6, 2023

The ‘Super Shoe’ Will Thrive in 2024 — How Nike, Puma, New Balance and Other Running Brands Will Capitalize

The “super shoe” has been a dominant topic in run market conversations in recent years, and leading brands showcasing 2024 footwear at The Running Event (TRE) proved the best has yet to come. Last week at TRE, the annual trade show held in Austin, Texas, seemingly every company competing in...

December 6, 2023

Suweeka to Take Pre-Orders of Game-Changing ‘Bike Lifter’ Modular Rack Ecosystem

Portland, Oregon (December, 2023)/ENDURANCE SPORTSWIRE/ – Suweeka is proud to announce presales (presales or pre-order) of its debut product, the first-of-its-kind Bike Lifter, on which they’ll begin accepting deposits through their website on December 15th – just in time for the holidays – with delivery expected early in the new year. Aimed...

December 6, 2023

Cyclists Race Up America’s Steepest Street

The Dirty Dozen is a very cool race format. Rather than being a mass start race, There are waves of riders who softly pedal between the hills and race on the climbs. It is sort of like a reverse enduro! The course is intense. Twelve hard efforts like that are...

December 6, 2023

Nike and Lululemon Post Epic Retail Traffic Surges on Black Friday

Lululemon will report fiscal third-quarter results after the market closes on December 7 and Nike will report fiscal second-quarter results after the market closes on December 21. Today, LULU shares are up 27x from its adjusted IPO price on July 1, 2007, while NKE shares are up 7.9x over the...

December 6, 2023

Olympic American Sprinter Michael Johnson will headline The Boston Run Show 2024

/ENDURANCE SPORTSWIRE/ – The Boston Run Show is thrilled to announce that Michael Johnson, the four-time Olympic Gold medalist, and eight-time World Championship gold medalist, will be headlining as a keynote speaker at The Boston Run Show 2024. Following its debut in 2022, the major consumer expo returns to the...

December 6, 2023

B.A.A. Gives Back Grant Recipients Announced

BOSTON /ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) today announced the 13 recipients of the fall edition of the B.A.A. Gives Back Grant Program. The program supports nonprofits across Massachusetts that advance the B.A.A.’s mission of promoting a healthy lifestyle through sports, especially running, in order to build healthy communities....

December 6, 2023

TriDot and IRONMAN Join Forces to Provide Athletes an Unparalleled Training Experience

- Partnership provides coaches and athletes with the important tools and resources to prepare for successful race day - TriDot becomes the Official Training Platform and Swim Training Program of IRONMAN TAMPA, FL / DALLAS, TX (Dec. 6, 2023)/ENDURANCE SPORTSWIRE/ – IRONMAN and TriDot collectively announced today a multi-year partnership that...

December 6, 2023

XTERRA Paves the Way for Future Champions with All-New Youth Tour

XTERRA Youth Tour set to launch in 2024, offering a global platform for young off-road triathletes. Youth Tour includes Sprint and Super Sprint races across nearly 40 events, leading to the first XTERRA Youth World Championship in Trentino, Italy. Alignment with World Triathlon and governing federations will see 2024 Youth...

December 6, 2023

Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee

/ENDURANCE SPORTSWIRE/ - Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee. Perceev, an innovative new software as a service platform for endurance races, has partnered with double Olympic Triathlon Champion, Alistair Brownlee, MBE. Alistair needs no introduction to the world of endurance sports, with a...

December 6, 2023

What is BibRave?

/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently celebrated its 10-year anniversary, having created hundreds of marketing campaigns for races and brands across the industry. In keeping with the company’s Vision to “Move people and business to constantly evolve what makes them great,” BibRave’s marketing services have...