January 11, 2024

The Cowtown fulfills 5,620 C.A.L.F. grants at 104 schools in North Texas

Fort Worth, Texas/ENDURANCE SPORTSWIRE/ – In the weeks preceding race weekend, February 24-25, 2024 at Will Rogers Memorial Center, the Cowtown staff and an army of volunteers will visit 104 schools delivering much needed running shoes, socks, and assistance with entry fees to youth in need enabling them to run the...

January 11, 2024

Runners from across the globe are headed to Baton Rouge for the running festival with lagniappe

BATON ROUGE, LA. /ENDURANCE SPORTSWIRE/ - A near Sell Out crowd of runners from as far away as Australia and southeast Asia are headed to the Capital City for the 13th Annual Louisiana Marathon. Runners from 47 states, Australia, Brazil, Canada, Costa Rica, Germany, the United Kingdom, Ireland, Laos, Mexico,...

January 11, 2024

Challenged Athletes Foundation Joins In Motion Events for the First Official Inclusive Kids Marathon Mile at LEGOLAND® California Resort

Carlsbad, CA (January, 2024) /ENDURANCE SPORTSWIRE/ – Celebrating its 30th anniversary of empowering individuals through sports, the Challenged Athletes Foundation (CAF) has partnered with, Merlin’s Magic Wand Foundation, and In Motion Events to present the first official inclusive Kids Marathon Mile on Saturday, January 13, 2024 at LEGOLAND® California Resort. Hundreds...

January 11, 2024

Zoot Sports welcomes Professional Triathlete Lauren Brandon to their Ohana

Carlsbad, CA /ENDURANCE SPORTSWIRE - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Lauren Brandon to its team of sponsored athletes. Known for her strong swim and bike splits, Brandon's multi-year sponsorship deal will allow her to train and compete on the world stage...

January 10, 2024

Giant Group Sees Another Steep Decline in December Revenues

Giant Group reported consolidated sales were NT$76.95 billion for full-year 2023 through December, a decrease of 16.4 percent compared to the 2022 full-year period. December revenues were down 25.8 percent to NT$4.17 billion, compared to NT$5.62 billion in December 2022. Still, the Taiwan-based bike manufacturing group, which reports in New...

January 10, 2024

The best wearable and fitness tech of CES 2024: from smart rings to AI coaches

Every year CES – the Consumer Electronics Show – introduces us to a treasure trove of innovative technologies, and that’s no truer than in the fitness and wearables category. CES 2024 has been no different. This year we (thankfully) don’t have toilet-based gadgets we want to highlight, but there are...

January 10, 2024

Nike’s Record-Breaking Marathon Sneaker Will Return With a New Colorway in April

The latest iteration of Nike’s record-breaking marathon franchise helped ring in the new year, and unsurprisingly, the Alphafly 3 sold out immediately. Those still looking to get their hands on the top-of-the-line runner will be relieved to find out that the sneaker will return in April with a new (and...

January 10, 2024

Verge Launches ‘They Win, You Win!’ Tour Down Under Competition for Intermarché-Wanty Fans

NEW YORK — January, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the official custom apparel supplier for UCI World Tour pro cycling team Intermarché-Wanty, invites cycling fans to join in with the launch of the brand’s 2024 ‘They Win, You Win!’ loyalty competition. Kicking off with the January 16th - 21st Santos Tour...

January 10, 2024

KOO Eyewear Launches New Signature Edition Sunglasses in Partnership with Professional Cycling Team BORA – hansgrohe to Celebrate Their Return to the UCI World Tour

Raubling, GERMANY. (January 10th, 2024)/ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, today announced their official partnership with the professional German cycling team, BORA - hansgrohe. The brands were joined together by their shared mission of further amplifying the perspective of brotherhood across the cycling community and to celebrate KOO’s return...

January 10, 2024

Marine Corps Marathon Partners with MarathonFoto to Enhance Athlete Experience

/ENDURANCE SPORTSWIRE/ – The Marine Corps Marathon Organization (MCMO) is thrilled to announce a strategic partnership with MarathonFoto, the leading global provider of race photography services. This collaboration marks an exciting venture aimed at enhancing the athletes' experience by capturing and preserving memorable moments during the renowned MCMO events –...