December 8, 2023

The Sold Out 52nd Annual BMW Dallas Marathon Festival Weekend Commences at Scottish Rite for Children

DALLAS (Dec. 8, 2023) /ENDURANCE SPORTSWIRE/ - The sold out 2023 BMW Dallas Marathon Festival weekend kicked off this morning, bringing together representatives from Scottish Rite for Children, the race’s primary beneficiary, and title sponsor BMW of North America. This will be the 26th year of Scottish Rite for Children partnering...

December 8, 2023

Sportswear Brand Castore Lands $184M Investment

Sportswear brand and digital platform Castore has secured a £145 million ($184 million) investment in a round led by Raine Partners, a firm specializing in media, entertainment and sports. The apparel brand has an ecommerce site as well as two shops in its headquarters in Liverpool and London and reports...

December 8, 2023

Lululemon Expects to Launch Men’s Shoes in First Quarter of 2024

After officially entering the footwear game in early 2022 with a sneaker designed specifically for the needs of female athletes, Lululemon is ready to expand the category to include men. On the company’s third-quarter earnings conference call with analysts on Thursday evening, Lululemon CEO Calvin McDonald announced that the company...

December 8, 2023

Trail Running Participation Is on the Rise and Brands Are Releasing Innovative Shoes in 2024. But Are They Worth the Investment for Retailers?

Trail running participation is on the rise, and leading footwear brands are looking to capitalize. According to the Sports & Fitness Industry Association (SFIA) 2023 Topline Participation Report, total trail running participation has increased for the fifth straight year. There were 13.3 million total trail running participants in 2022, according...

December 8, 2023

Kane Footwear Launches Collab Shoe with Matt Choi

Westport, CT (December 8, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the launch of their collaborative Revive design in partnership with running influencer and personal trainer Matt Choi. The shoe features a sky blue base color with yellow and dark blue speckles, along with Choi’s tagline “Limitless”...

December 8, 2023

Perceev Announces Partnership with Triathlon Industry Legend, Bob Babbitt

December 8, 2023 /ENDURANCE SPORTSWIRE/ - Perceev, an innovative new software as a service platform for endurance races, is thrilled to announce its partnership with USA Triathlon and Ironman Hall of Famer Bob Babbitt, who will play a key role on the advisory board. Bob has been a part of...

December 8, 2023

2024 Race Across America to Finish in Atlantic City

Boulder, CO /ENDURANCE SPORTSWIRE/ - The executive management of Race Across America, Inc. (the Company) recently announced the 2024 Race Across America (RAAM) finish will be in Atlantic City, New Jersey. RAAM - widely known as The World’s Toughest Bicycle Race – is a 3000-mile coast-to-coast race across the America....

December 7, 2023

Runners take over the Coast this weekend

BILOXI, MS. /ENDURANCE SPORTSWIRE/ - Thousands of runners will converge on Coastal Mississippi this weekend to participate in the Mississippi Gulf Coast Marathon and Coastal Running Fest. The event, now in its 8th year, continues to grow, drawing participants from 46 states, the District of Columbia, Australia, Bahamas, Canada, Puerto...

December 7, 2023

Can AI Find Your Perfect Fitting Running Shoe?

A shoe can make or break your run, no matter your fitness level. Ill-fitting shoes can cause blisters so bad you can’t run anymore or rub your toenails right off. Or the shoe just doesn’t serve your specific gait, compromising your performance. That was the case when pro marathoner Nell...

December 7, 2023

Ford claims its new van can solve the issue of “cyclists getting doored” by drivers and passengers

It took only until 2020 for Ford, the American auto-industry behemoth partially behind populating the country's suburban streets with large vehicles (often used by walking-distance locals going to the supermarket to buy a pint of milk) to acknowledge that cyclists exist, with its Emoji Jacket — that was a thing, remember? And it seems Ford has...