January 25, 2024

Life Time and HOKA Kick Off Extended Multi-Year Partnership During Miami Marathon Weekend Jan. 26-28 and Inside Athletic Country Clubs

CHANHASSEN, Minn., Jan. 25, 2024  -- Building on the successful partnership that launched in 2018, Life Time (NYSE: LTH) and HOKA, a division of Deckers Brands (NYSE: DECK), announced plans for an extended and expanded multi-year relationship that will continue to inspire people of all ages to find joy in movement wherever they choose...

January 25, 2024

David Lappartient hints that AI could combat mechanical doping in pro cycling

UCI president David Lappartient travelled to Abu Dhabi to attend the MyWhoosh presentation, grateful the indoor cycling app is to become a sponsor of the outdoor road World Championships and curious about a future role MyWhoosh’s data could play in the fight against mechanical doping. MyWhoosh has replaced Zwift as...

January 25, 2024

Can Arnold Schwarzenegger Build the Ultimate Fitness App?

Arnold Schwarzenegger has done it all: former professional bodybuilder, actor, businessman, politician. Now 76, The Terminator is focused on his wellness media company, Arnold’s Pump Club, and a new fitness app. Dubbed “The Pump,” the app opened as a soft launch to its 5,000 founding members last April, quickly amassing...

January 25, 2024

Explore Orange County While Pedaling For a Cause at Tour de Saddleback

IRVINE, Calif. /ENDURANCE SPORTSWIRE/ – The Tour de Saddleback returns for its annual event and will be offering 50, 35 and 15-mile ride options through scenic parts of Orange County. Participants have the opportunity to ride through seven different communities and cities, including Laguna Hills, Santiago Canyon, Rancho Santa Margarita and...

January 25, 2024

Zoot Sports Signs World Champion Triathlete, Holly Lawrence

Carlsbad, California /ENDURANCE SPORTSWIRE/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion long-course triathlete, with a major victory at the IRONMAN 70.3 World Championships in 2016. As part of...

January 25, 2024

RunSignup Releases Beta of Next Gen Membership Product

Moorestown, NJ - January 25, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S, has released the beta version of their next generation Membership system to select customers. Memberships builds on the popular Clubs offering used by hundreds of running, cycling and triathlon clubs...

January 25, 2024

The GFNY 2024 race calendar comes with a world premiere

NEW YORK CITY, January 25, 2024 /ENDURANCE SPORTSWIRE/ - GFNY, the Global Endurance Sports Series, announces its 2024 calendar which includes the inaugural Gran Premio New York City UCI pro race on May 19, the 12th annual edition of the Michelob ULTRA GFNY World Championship NYC on the same day...

January 25, 2024

Almost Heaven Adventure Race Unveils Transition from Adventure Enablers to Adventure Source

Davis, West Virginia /ENDURANCE SPORTSWIRE/ – Almost Heaven Adventure Race is thrilled to announce its transition to a new management company – moving from Adventure Enablers to Adventure Source Racing. This strategic change represents an exciting new chapter in the history of the race, promising a future filled with innovation, excitement,...

January 25, 2024

Team Visma | Lease a Bike chooses Giro Sport Design as official helmet sponsor for 2024

(25 January 2024 – Irvine, CA) /ENDURANCE SPORTSWIRE/ - On January 1, 2024, Team Visma | Lease a Bike announced a three-year partnership with Giro Sport Design as the official helmet sponsor. Giro will support and provide all helmets for Visma | Lease a Bike riders through 2026. Giro will...

January 24, 2024

Target Goes All-In on Wellness

Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News