January 12, 2024

Ice-encrusted runners take on Siberian marathon at -52C

A group of hardy Russians took part on Friday in one of the world's most extreme running contests - a marathon held at -52 degrees Celsius (-62 Fahrenheit). Runners underwent medical checks before the start of the event in Oymyakon, a settlement in Siberia, and were provided with broth, hot...

January 12, 2024

Hot Shoe Brand On Running Sets Aggressive Sales Goals

Executives from rising shoe brand On Running gave an update on the company’s goals, including doubling its sales in the next three years, at the ICR Conference in Orlando, Florida, earlier this week. The Switzerland-based company is on a steep upward trajectory, with $1.58 billion in net sales for the...

January 12, 2024

Pedaling for Parkinson’s™: Now powered by the Davis Phinney Foundation

LOUISVILLE, CO / January 12, 2024 /ENDURANCE SPORTSWIRE/ – The Davis Phinney Foundation was one of the first organizations to recognize, promote, and fund research on the effects of exercise for the well-being of a person with Parkinson’s.  Years later, multiple studies demonstrated what Davis Phinney and others knew to...

January 12, 2024

Fleet Feet Expands Footprint in Youngstown, Ohio

YOUNGSTOWN, Ohio and CARRBORO, N.C. (Jan, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of specialty run stores, announced today the grand opening of its new location in Youngstown, Ohio, which started welcoming customers in November. The location is the fifth store in the area operated by husband-and-wife team Heather...

January 12, 2024

Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise

Dave Asprey is synonymous with longevity. An entrepreneur and social media figure known as the “Father of Biohacking,” the Wharton grad created Bulletproof Nutrition, is a New York Times bestselling author and hosts the popular health and wellness podcast, “The Human Upgrade.” Asprey spoke with Athletech News about his latest...

January 12, 2024

Gran Fondo Florida Updates Routes to Enhance Rider Experience and Safety

Gettysburg, PA – January 12, 2024/ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced updated routes for the 13th Annual Gran Fondo Florida, scheduled for March 17, 2024, in Dade City, Florida. Organizers aim to enhance rider experience and safety by rerouting to quieter country roads throughout Pasco County. Cyclists can...

January 12, 2024

Celebrating Two Decades of Adventure: The Coastal Challenge Costa Rica’s 20th Anniversary Edition

San Jose, Costa Rica - Jan 12, 2024 /EDURANCE SPORTSWIRE/ - The Coastal Challenge Costa Rica, an extraordinary expedition run, is proud to announce and celebrate its 20th anniversary edition. Over the past two decades, this six-day, 250 km journey has evolved into an iconic event, attracting adventure enthusiasts from...

January 11, 2024

Little Rock Marathon Unveils 2024 Courses Winding Through City’s Top Attractions

LITTLE ROCK, Ark. /ENDURANCE SPORTSWIRE/ - Race officials today revealed the official courses for the 2024 Little Rock Marathon, half marathon, 10K and 5K taking place March 3. The loop courses boast tours of downtown, the Clinton Presidential Library, the Arkansas State Capitol and other beloved city sights. The 26.2-mile...

January 11, 2024

Merrell, Saucony Parent Company Sells Shoe Brand Sperry

Wolverine Worldwide, parent company of Merrell, Saucony, Chaco, and other brands, announced it has sold boat-shoe brand Sperry to Authentic Brands Group and the Aldo Group. The deal closed on Jan. 10, and is expected to generate about $130 million in the first quarter to pay down debt. The announcement...

January 11, 2024

Bikes could soon use AI to think for themselves, Shimano patent suggests

Published earlier this week, the patent for a “learning model” details a product that draws on artificial intelligence (AI) to control dropper seatposts, front suspension and saddle tilt. The device, a small screen attached to the handlebar, is designed to learn from a rider’s preferences in different situations, in order...