January 3, 2024

Red Bull acquires controlling stake in Bora-Hansgrohe

According to a notice published on Austria’s Federal Competition Authority, which was spotted by keen-eyed observers and posted on Twitter/X, Red Bull has acquired a 51 per cent stake in the German WorldTour cycling outfit. The notice, filed under the category of merger control and described as a “planned purchase...

January 3, 2024

Global Wellness Economy Projected To Hit $8.5T by 2027

A new report brings encouraging news to the wellness sector, with the total wellness economy projected to hit a staggering $8.5 trillion in 2027 after reaching $5.5 trillion in 2022. Research by the Global Wellness Institute (GWI) reveals that wellness spending is expected to profoundly impact the global economy in...

January 3, 2024

Chipotle and Strava Want to Give You Free Guac

On Tuesday, Chipotle Mexican Grill announced a partnership with Strava, the digital fitness tracking giant, “to encourage and reward healthy habits this year.” The burrito and bowl chain has become the first restaurant brand to build customized streak and segment-based challenges on Strava. According to press release from Chipotle, the...

January 3, 2024

Gwen Jorgensen announces new bike sponsor for 2024

We’re waiting on a number of bike sponsor announcements over the next little bit, but we can start 2024 off with the news that 2016 Olympic champion Gwen Jorgensen will be riding a Canyon as she looks to try and make the US Olympic team for Paris this summer. In...

January 3, 2024

Study: Cannabis can make workouts more fun, but it’s no performance-enhancer

In one previous survey of cannabis users, Bryan’s research group found that a whopping 80% had used before or shortly after exercise. Yet very little research has been done at the intersection of the two. For the study, Bryan and Gibson recruited 42 Boulder-area volunteers who already run while using...

January 3, 2024

Varlo Sports Secures Seed Funding for Growth and Innovation, Attracts Investment from REI Co-op Path Ahead Ventures

CHERRY HILL, N.J. (Jan. 3, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a trailblazing company at the intersection of design and performance in the sports apparel industry, proudly announces the successful completion of its most recent seed funding round. This significant milestone ensures the company's continued growth and operational excellence as it embarks on...

January 3, 2024

Hyperice Sues Therabody Over Massage Gun Patent Infringement

Hyperice has filed a lawsuit in federal court against Therabody, asserting that the company infringed its recently issued U.S. Patent No. 11,857,482. The patent claims technology dating to 2013, which is used in Hyperice products like its Hypervolt Go 2, Hypervolt 2 and Hypervolt 2 Pro massage guns. In the...

January 3, 2024

Strava Releases Year In Sport Trend Report, Showing What Makes and Breaks Motivation Across Generations

SAN FRANCISCO – January 3, 2024 /ENDURANCE SPORTSWIRE/ –  Strava, the leading digital community for active people with more than 120 million athletes, today announced the release of Year In Sport: The Trend Report, highlighting the global trends among active people across generations. It’s no surprise that Gen Z’s behaviors and...

January 3, 2024

Verge Launches Cutting-Edge 2024 Custom Apparel

NEW YORK, January 3rd, 2024 /ENDURANCE SPORTSWIRE/ – Verge founder Mike Magur began making custom cycle apparel in New York since 1996, driven by two passions: technical innovation and a love of cycling. Over two decades later, we proudly introduce our 2024 custom apparel collection - crafted to help riders of...

January 3, 2024

Registrations Open for the Ultimate Cycling Bucket List as Haute Route Welcomes New Ownership

3 January 2023 /ENDURANCE SPORTSWIRE/ – The recent transition of the Haute Route events in France from the Ironman Group to France Vélo Evénements (FVE) is set to deliver two extraordinary cycling adventures in 2024 in the Pyrenees and Alps. Under the guidance of its new deputy director, Marius Louvet, the quintessential look...