February 7, 2024

Denver Colfax Marathon Introduces Course Changes to Accommodate More Runners in 2024

Denver, CO /ENDURANCE SPORTSWIRE-  The 18th Denver Colfax Marathon, presented by Cigna Healthcare, is making some exciting changes to its 2024 race courses. These changes will take the running experience to the next level for thousands of people that take part in its annual race weekend. “The Denver Colfax Marathon...

February 7, 2024

How Fitbit Wants AI to Help You Reach Your Fitness Goals

Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet  

February 7, 2024

The Rise of Indie Running Brands

Indie brands are typically independently owned, small to mid-size running companies with aesthetically distinctive (and sometimes disruptive) product offerings and a very social media savvy, direct-to-consumer business model. Why are indie brands thriving, and what does it say about the future of the running industry? Trail Running

February 7, 2024

100 Highest-Paid Athletes in the World

Sportico recently released its list of the world’s 100 Highest-Paid Athletes in 2023, with Cristiano Ronaldo leading the way with $275 million in earnings. Two other footballers joined him in the top five, Lionel Messi ($130 million) and Kylian Mbappé ($125 million), as well as Spanish golfer John Rahm ($203...

February 7, 2024

War Eagle Run Fest Announces a return to the 50-Yard Line of Jordan-Hare Stadium!

Auburn, AL. /ENDURANCE SPORTSWIRE/ - Calling the Auburn Family! The War Eagle Run Fest is returning to the 50-yard line of the legendary Jordan-Hare Stadium for the Finish Line again this year. That's right, runners in the Half Marathon, 5K, and War Eagle Kids Mile presented by Lynch Toyota of...

February 7, 2024

Maurten Signs To Be Official Fuelling Partner Of T100 Triathlon World Tour

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed Maurten as the Official Fuelling Partner of its newly rebranded and expanded T100 Triathlon World Tour for the next three years. The Swedish company’s Hydrogel Technology introduced endurance athletes to a new way of fueling when it launched in 2015 -...

February 7, 2024

Georgia Hi-Lo Trail Plan Released

Sandersville, GA, February 7, 2024 /ENDURANCE SPORTSWIRE/ – Georgia Hi-Lo Trail Inc. releases the plan explaining the process to connect Greene, Hancock, Washington, Johnson, Emanuel, Bulloch, Effingham, and Chatham Counties through a multi-use paved trail. With guidance from PATH Foundation, Kaizen Collaborative, and Georgia Hi-Lo Trail Stakeholders, the extensive plan outlines the...

February 7, 2024

Two Canadian teams at GP New York City

NEW YORK CITY, February 7, 2024 /ENDURANCE SPORTSWIRE/ – The inaugural UCI 1.2 men elite pro race Gran Premio New York City will be held on May 19, 2024 on the same course and same day as the 12th annual mass participation race Michelob ULTRA GFNY World Championship NYC. The teams...

February 7, 2024

Pro Triathlete Svenja Thoes has chosen SFuels as her nutrition partner for 2024

/ENDURANCE SPORTSWIRE/ – SFuels is delighted to announce its role as the nutrition sponsor for Pro Ironman Triathlete and 4 Times Ironman winner - Svenja Thoes throughout 2024. The partnership originated at the Kona Women’s World Championships in 2023, where Svenja first experienced SFuels products. Recognizing that her body was...

February 6, 2024

What is the One Cycling super league and is it really getting $270m of Saudi investment?

One Cycling is a proposed new ‘super league’, spearheaded by the sport’s top teams, with the goal of creating new revenue streams. According to reports, Visma-Lease a Bike managing director Richard Plugge and Soudal Quick-Step owner Zdeněk Bakala are among the leading advocates for the new league. A total of eight teams are...