January 18, 2024

Who Earns Most in Pro Cycling? Report Ranks Salaries, from Pogačar to Van der Poel and Beyond

Pogačar has been reported as the highest earner in pro cycling for several years. UAE Emirates’ centrepiece topped the WorldTour rankings every year since 2021 and brings sponsor-pleasing charisma both on and off the bike. The 25-year-old’s current deal with UAE Emirates stretches through 2027, meaning he’s got a cool...

January 18, 2024

Hyperice Casts Wider Net in Defense of Massage Gun Patent, Files 16 More Suits

Hyperice, the high-performance wellness brand and innovator of percussion, dynamic air compression, thermal, vibration, and contrast therapy technology, filed 16 additional lawsuits in Federal Court on Tuesday, January 16, 2024 against Sharper Image, HoMedics, Ekrin Athletics, and more than a dozen others, including retailers CVS, Costco, Walgreens and Kohl’s, related...

January 18, 2024

Asics, Ugg, and On Saw Massive Growth on StockX in 2023, According to Year-End Report

Asics, which broke a number of its own sales records last year, jumped from tenth to fifth on the resale platform’s list of top-selling sneaker brands, thanks to a 239 percent boost in sales. StockX also reported a 240 percent growth for MSCHF, in large part due to the virality...

January 18, 2024

Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel

DENVER (January, 2024)/ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, announces the latest update to the best-selling and award-winning Lone Peak series. Now with a refined upper and customizable lacing, the Lone Peak 8 gives trail runners an improved fit and added protection from trail debris for all types of...

January 18, 2024

Tennis Maestro J.J. Wolf Takes Center Court as the New Ambassador for Electrolit’s Tennis Lineup

Houston, TX. (January, 2024)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – today announces the signing of rising tennis star J.J. Wolf as an Electrolit athlete. "J.J. Wolf's relentless drive to push US Tennis forward inspires us at Electorlit and we're excited to be...

January 18, 2024

Life Time Athletic Events unveils 2024 calendar featuring iconic mountain biking, gravel cycling, and road + trail running events

CHANHASSEN, Minn., (Jan. 18, 2024) /ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand that operates more than 170 athletic country clubs across North America, has released its 2024 lineup of its owned and produced athletic events. Composed of cycling and running events, the portfolio spans 11 states...

January 18, 2024

Quintana Roo Announced as Challenge Family Global Swim Partner

/ENDURANCE SPORTSWIRE/ – Quintana Roo and Challenge Family announce a multi-year partnership naming Quintana Roo the Official Global Swim Partner of Challenge Family, beginning a collaboration that brings the original triathlon wetsuit brand to Challenge Family events throughout Europe, Asia and beyond. Now in its 21st year, Challenge Family hosts...

January 18, 2024

2024 XTERRA World Cup: New Season, Locations & Live Action

Key Points: Greece and Quebec join as new locations in the 7-stop series. Revised scoring system with all races counting towards total points. Live streaming coverage bringing the action to a global audience. MINNEAPOLIS, USA /ENDURANCE SPORTSWIRE/ – The 2024 XTERRA World Cup is set to elevate professional off-road triathlon in...

January 18, 2024

Publix and Magic Sports Announce Major Strategic Partnership in Triathlon and Running Races Across Tennessee and Kentucky

Nashville, TN – January 18, 2024 /ENDURANCE SPORTSWIRE/ –Magic Sports, a leading organizer of triathlons and running races across the Southeast, is thrilled to announce a groundbreaking strategic partnership with Publix, one of the largest and fastest-growing supermarket chains in the United States. This partnership marks the largest sponsorship in the...

January 18, 2024

30th Edition of 3M Half Marathon Set to Race Austin’s Streets This Weekend

AUSTIN, Texas, January 18, 2024 /ENDURANCE SPORTSWIRE/ – High Five Events, a premier event production company in the United States, is putting the final touches on the 30th Annual 3M Half Marathon. With over 6,000 enthusiastic participants hailing from 46 states and 8 countries, this year's edition promises to be a monumental...