January 23, 2025

Lake Sonoma 100 Miler: Suffering, Snacks and Supporting Our Firefighters

Lake Sonoma, CA (January 23, 2025) /ENDURANCE SPORTSWIRE/ – Calling all trail enthusiasts, snack lovers, and big-hearted runners! The Lake Sonoma 100 Miler, aka “Sufferfest,” and its wild sibling relays — the “Shit Show”— are launching this February, and we’re running for a cause that truly matters. With a huge boost from HOKA...

January 23, 2025

Life Time Releases 2025 Calendar of Iconic Athletic Events

  Media Contact: Maddy Rivard / mrivard@lt.life / 651.955.7739 CHANHASSEN, Minn. (Jan. 22, 2025) /ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand that operates more than 175 athletic country clubs across North America, has released its 2025 lineup of owned and produced athletic events. Composed...

January 23, 2025

Professional Triathlon Organisation Announces Partnership With World Triathlon And Lievin Triathlon Club For Indoor World Cup

London, UK (January 23, 2025) /ENDURANCE SPORTSWIRE/ -  Building on the success of their collaboration for the T100 Triathlon World Tour, the Professional Triathletes Organisation (PTO) and World Triathlon announced today a partnership with the Indoor World Cup Lievin to create a race that will be part of the World...

January 23, 2025

ROKA Welcomes Four New Athletes and Adventurers, Amplifying Its Commitment to Gravel Racing and Adventure Cycling

Austin, TX - January 23, 2025 /ENDURANCE SPORTSWIRE/ - ROKA, the leader in performance eyewear for active people, proudly announces its strategic partnership with a group of elite athletes at the forefront of professional gravel racing and adventure cycling. ROKA welcomes Keegan Swenson, Lael Wilcox, Matt Beers and Sofía Gomez...

January 23, 2025

United Sports Brands Appoints Kyle Schlegel as Senior Vice President of Marketing

FOUNTAIN VALLEY, Calif., Jan. 23, 2025 /EDURANCE SPORTSWIRE/ -  United Sports Brands is pleased to announce the appointment of Kyle Schlegel as Senior Vice President of Marketing. Kyle most recently served as the VP of Marketing & DTC of Weber, LLC, and has also held senior marketing leadership roles at...

January 22, 2025

Want to ride one of the top 25 rides in the world? Then you’ve got to ride the Marin Century

/ENDURANCE SPORTSWIRE/ - From challenging climbs to scenic coastal roads, participants can choose from five route options. The event is not only a celebration of cycling but also an opportunity to promote healthy living and showcase the beauty of Marin County. It is recognized by Outside Magazine as one of...

January 22, 2025

Study links strength and fitness to 50% reduction in cancer deaths

The benefits of maintaining and growing a decent amount of muscle mass go beyond aesthetics. Muscle is associated with a healthier metabolism, reduced risk of falls and osteoporosis and a stronger heart. Now, new research also shows just how beneficial it is in preventing cancer deaths. msn

January 22, 2025

Want To Ride One of the Top 25 Rides in the World?

(January 28, 2025) /ENDURANCE SPORTSWIRE/ - From challenging climbs to scenic coastal roads, participants can choose from five route options. The event is not only a celebration of cycling but also an opportunity to promote healthy living and showcase the beauty of Marin County. It is recognized by Outside Magazine...

January 22, 2025

Jogology adds new Northeast sales representative

WAKE FOREST, N.C. (January 22, 2025) /ENDURANCE SPORTSWIRE/ — Jogology®, the performance running sock brand dedicated to the Run Specialty community, announces the hire of Cole Crosby to handle growing sales efforts in the Northeast. Crosby joins Jogology with an impressive running pedigree and more than a decade of experience...

January 22, 2025

Altra Expands Athlete Roster with Trail Runner Hans Troyer

DENVER, CO (January 22, 2025) /ENDURANCE SPORTSWIRE/ – Altra, a leader in performance running footwear, is proud to announce the signing of trail running standout Hans Troyer to its roster of athletes. Known for his passion for pushing boundaries and his recent rise in the trail running community, Troyer embodies...