February 21, 2024

Brands confirmed for NYC Bike Expo

New York City, February 21, 2024 /ENDURANCE SPORTSWIRE/ - NYC Bike Expo returns for its 12th annual edition. The road cycling show will attract visitors who are avid road cyclists, endurance athletes and cycling fans. NYC Expo serves as mandatory in-person packet pick up for the riders competing at the...

February 21, 2024

Ultra X Announces Fractel as Official Headwear Partner for 2024

/ENDURANCE SPORTSWIRE/ – Ultra X, the renowned organizer of multi-stage ultra-marathons, is delighted to declare Fractel as its Official Headwear Partner for the 2024 event season. This collaboration signifies a union of shared values, including sustainability, diversity, and the spirit of adventure. Commenting on the partnership, Matt Nutia, Founder of...

February 21, 2024

Tonal Partners with Spartan Race US to strengthen more than 50,000 Participants

San Francisco/ENDURANCE SPORTSWIRE/ –  Tonal, the smartest strength training system and first personalized approach to strength training, today announced its large-scale partnership with Spartan Race to strengthen over 50,0000 US Spartan Race participants, one challenging rep and set at a time. Tonal believes true health is built on strength; that’s why, with...

February 20, 2024

Gnarly Sports Nutrition Teams Up with Tactic Functional Nutrition to Empower People to Meet Their Wellness and Fitness Goals

SALT LAKE CITY (February 20, 2024) /ENDURANCE SPORTSWIRE/ - Gnarly Sports Nutrition, creator of high-quality sports nutrition supplements and protein powders for all levels of performance, has announced its partnership with Tactic Functional Nutrition, which brings functional nutrition and lifestyle coaching to athletes and nonathletes across the globe. Tactic will...

February 20, 2024

PTO Strikes Deal With IMG To Put San Francisco On Its New T100 Tour

London, UK/ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and World Triathlon are pleased to announce that the California leg of its new T100 Triathlon World Tour will take place in San Francisco at the iconic Escape from Alcatraz Triathlon on 8-9 June, in a partnership with IMG. Known as...

February 20, 2024

Electrolit Accelerates Performance as the Official 2024 Hydration Partner of Mexican Racing Driver Sergio “Checo” Pérez

Houston, TX./ENDURANCE SPORTSWIRE/ – In an exciting development for the world of racing, Electrolit proudly announces its collaboration with renowned Mexican racing driver Sergio Checo Pérez. Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, is set to become the official hydration partner of Pérez for the 2024 season....

February 20, 2024

Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America

Cable, Wis. (Feb. 20, 2024)/ENDURANCE SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...

February 20, 2024

Why Runners Should Drink Pickle Juice

A number of studies have confirmed that pickle brine might be more effective than sports drinks at treating muscle cramps. One study from the Department of Health, Nutrition, and Exercise Science at North Dakota State University found that athletes who drank the brine noticed the cramps were gone within 85...

February 20, 2024

Giant Group Reports Moderating Sales Decline in January

The Giant Group reported monthly revenues for January 2024 declined 17.7 percent to NT$4.79 billion, representing the third straight month of moderating declines and the smallest decline since June 2023 when company revenues declined 13.5 percent. The Giant Group reports financials in New Taiwan Dollar (NT$). SGB Media

February 20, 2024

MATSPORT chooses MYLAPS to bring the most accurate timing system to the world’s best cyclists

SAINT ISMIER / HAARLEM (February, 2024)/ENDURANCE SPORTSWIRE/ – The world’s best cyclists will experience the latest timing technology at several iconic races in 2024. French timing company MATSPORT and MYLAPS Sports Technology are excited to announce a long-term agreement, bringing the most accurate timing technology to the highest level in international...