March 1, 2024

Renegade Running Celebrates BIPOC Athlete Team with First-Ever LA Marathon Retail Pop-Up

OAKLAND, Calif. (March 1, 2024)/ENDURANCE SPORTSWIRE/ – Renegade Running, a Latino-owned, specialty run store born and headquartered in Oakland, announces its first-ever pop-up location in Los Angeles. The retail experience celebrates the 26 BIPOC runners Renegade is sponsoring in the 2024 Los Angeles Marathon and will showcase Renegade’s distinctly unique apparel...

March 1, 2024

New Sight & Optic for 2024 – The names haven’t changed, but the technology has.

/ENDURANCE SPORTSWIRE/ – Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international Enduro podiums, shredded the...

March 1, 2024

The 2025 Ascension Seton Austin Marathon Shines a Spotlight on Service Industry Professionals

Austin, TX, March 1, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K, announces 2025 to be the Year of Service Industry Appreciation. This initiative shines a spotlight on the city's food and beverage workers, acknowledging their vital role in crafting Austin's rich culinary landscape and...

February 29, 2024

Now there’s a Jumbo-Visma show: Is cycling TV the next big thing?

The story of Jumbo-Visma–now Visma – Lease a Bike is an interesting one. One of the current powerhouses in professional cycling, it traces its origins through various sponsor-driven iterations. Initially known as Kwantum, the team underwent a series of transformations with sponsorships from Superconfex, Buckler, WordPerfect, Novell, and Rabobank. However,...

February 29, 2024

Enhanced Games: Lord Coe says athletes would be ‘moronic’ to take part in event where doping allowed

The Enhanced Games, a proposed Olympics-style event where doping is allowed, is nonsense, says World Athletics president Lord Coe. The event, founded by Australian businessman Aron D'Souza in 2023, would not be subject to World Anti-Doping Agency (Wada) rules. D'Souza said athletes set to take part in this summer's Paris...

February 29, 2024

FORM Dive In With T100 Triathlon World Tour Partnership

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce that FORM will become the Official Goggle Partner of the T100 Triathlon World Tour, as they extend their partnership. FORM is committed to innovating the swim experience for age grouper and professional athletes alike, through their groundbreaking...

February 29, 2024

Haute Route and Mavic Renew Sponsorship Agreement under New Ownership

/ENDURANCE SPORTSWIRE/ – Under the terms of the agreement with Haute Route’s new owners France Vélo Evénements (FVE), Mavic will continue to provide technical and mechanical assistance for all Haute Route events, offering participants access to the brand's cutting-edge products and unrivalled support services. Delivered in a format commensurate to...

February 29, 2024

Cigna Healthcare becomes official partner of supertri E

LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri has today announced that global health benefits provider Cigna Healthcare will become an official partner of the groundbreaking supertri E World Triathlon Championship powered by Zwift. The 2024 edition will raise the stakes for professional athletes even higher, with a thrilling one-day World Championship event...

February 29, 2024

IRONMAN Announces Partnership with RaceRanger to Monitor Drafting Activity at All 2024 IRONMAN Pro Series Events

- Electronic drafting detection system measures distance between two athletes on bike portion of the triathlon to help reinforce clean and fair racing - New IRONMAN Pro Series to consist of six IRONMAN and 10 IRONMAN 70.3 triathlons around the world as well as the VinFast IRONMAN World Championship Women’s...

February 29, 2024

XTERRA Oman: EMEA Tour Returns to Musandam

MUSANDAM, OMAN /ENDURANCE SPORTSWIRE/ – On March 2, 2024, XTERRA Oman will take place in Musandam, marking the second stop on the 2024 XTERRA EMEA Tour. This event distinguishes itself with a course that navigates through distinctive landscapes of Oman, featuring mountainous backdrops and turquoise waters. The Full Distance Triathlon...