January 25, 2024

Almost Heaven Adventure Race Unveils Transition from Adventure Enablers to Adventure Source

Davis, West Virginia /ENDURANCE SPORTSWIRE/ – Almost Heaven Adventure Race is thrilled to announce its transition to a new management company – moving from Adventure Enablers to Adventure Source Racing. This strategic change represents an exciting new chapter in the history of the race, promising a future filled with innovation, excitement,...

January 25, 2024

Team Visma | Lease a Bike chooses Giro Sport Design as official helmet sponsor for 2024

(25 January 2024 – Irvine, CA) /ENDURANCE SPORTSWIRE/ - On January 1, 2024, Team Visma | Lease a Bike announced a three-year partnership with Giro Sport Design as the official helmet sponsor. Giro will support and provide all helmets for Visma | Lease a Bike riders through 2026. Giro will...

January 24, 2024

Target Goes All-In on Wellness

Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News

January 24, 2024

Virtual & Online Fitness Market To Top $250B as Demand Rises

The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy Insights, a market research firm. Even better — the market is fertile ground for fitness...

January 24, 2024

Smith eyes new partnership with Human Powered Health Cycling

Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith has outfitted the team with its best-selling road helmet, the Trace, the aerodynamic Ignite helmet,...

January 24, 2024

Chilly GOAT Cold Tubs and CrossFit athlete Justin Medeiros announce partnership

FORT WAYNE, Ind. — January 25, 2024 /ENDURANCE SPORTSWIRE/ - Master Spas, a leading manufacturer of hot tubs, cold tubs, and swim spas, is proud to announce its partnership with CrossFit athlete Justin Medeiros. This collaboration will allow Medeiros to incorporate the innovative Valaris contrast therapy system by Michael Phelps...

January 24, 2024

2024 PTO Tour Heads To Fabulous Lake Las Vegas

London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has announced the 2024 PTO Tour will be going to Lake Las Vegas in Henderson, Nevada, with the creation of the inaugural PTO Lake Las Vegas Open on 19-20 October, 2024. Taking place around the picturesque Lake Las Vegas on the...

January 24, 2024

How Much Does It Cost To Be A Competitive Trail Runner?

In so many ways, elite trail runners are extremely fortunate folks. They spend a lot of their time on a sport we all love. They compete in bucket-list events on breathtakingly beautiful routes. Occasionally, the rest of us get to peek behind the curtain at the highs and lows of...

January 24, 2024

Runners Are Racing More than Ever

This month, Strava released its annual Year in Sport, with fascinating insights about where running might be headed. Running was the most-uploaded sport in 2023. (Hear that? That’s the sound of job security!) Most runners log their miles solo, 9 percent are in groups of three or more people, and...

January 24, 2024

Marbella, Spain selected as Host for The 2025 VinFast IRONMAN 70.3 World Championship Triathlon

- The IRONMAN 70.3 World Championship triathlon’s global rotation format awards Spain host venue location for first time - Two-day world championship anticipated to welcome over 6,000 athletes from around the world MARBELLA, Spain / TAMPA, Fla. / LONDON, UK (January 24, 2024) /ENDURANCE SPORTSWIRE/ – IRONMAN announced today that Marbella,...