March 4, 2024

Wicked Comfort® Socks: Revolutionizing Maximum Cushion Running Socks with Advanced Moisture-Wicking Technology

[HICKORY, NC, March 4, 2024] – ENDURANCE SPORTSWIRE -  OS1st, a trailblazer in sock innovation, proudly unveils Wicked Comfort® socks, a maximum cushion performance sock setting a new benchmark in moisture-wicking and durability. Wicked Comfort socks debut the brand’s Dry1st® technology, a groundbreaking moisture management treatment designed to swiftly wick...

March 4, 2024

UESCA launches ThryvHive – a website, business, and marketing solution created for endurance coaches

Highlands Ranch, CO – March 4, 2024 /ENDURANCE SPORTSWIRE/ – UESCA launches a website, business, and marketing solution specifically created for endurance coaches. ThryvHive is a “website as a service” offering aimed at providing coaches with an affordable solution to start and run a successful business. ThryvHive is a game-changer...

March 1, 2024

Supersapiens abruptly stops glucose sensor shipments and membership services

Supersapiens, the company that specializes in glucose monitoring for athletes, let its customer base know via email about the termination of all memberships and the suspension of glucose sensor shipments. This decision is attributed to a broader “strategic restructuring,” as outlined in a message on the company’s website. Cycling Magazine

March 1, 2024

RunSedona Continues to be a Favorite Event Bringing New Runners to Sedona

Sedona, AZ /ENDURANCE SPORTSWIRE/ –  The 2024 RunSedona event (5K/10K/Half Marathon) was a huge success, with 3,000 runners participating in this year’s races. RunSedona's beautiful location among the red rocks of Sedona is a huge draw for runners. 86% of runners traveled over 50 miles to participate in the event with over 65%...

March 1, 2024

Renegade Running Celebrates BIPOC Athlete Team with First-Ever LA Marathon Retail Pop-Up

OAKLAND, Calif. (March 1, 2024)/ENDURANCE SPORTSWIRE/ – Renegade Running, a Latino-owned, specialty run store born and headquartered in Oakland, announces its first-ever pop-up location in Los Angeles. The retail experience celebrates the 26 BIPOC runners Renegade is sponsoring in the 2024 Los Angeles Marathon and will showcase Renegade’s distinctly unique apparel...

March 1, 2024

New Sight & Optic for 2024 – The names haven’t changed, but the technology has.

/ENDURANCE SPORTSWIRE/ – Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international Enduro podiums, shredded the...

March 1, 2024

The 2025 Ascension Seton Austin Marathon Shines a Spotlight on Service Industry Professionals

Austin, TX, March 1, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K, announces 2025 to be the Year of Service Industry Appreciation. This initiative shines a spotlight on the city's food and beverage workers, acknowledging their vital role in crafting Austin's rich culinary landscape and...

February 29, 2024

Now there’s a Jumbo-Visma show: Is cycling TV the next big thing?

The story of Jumbo-Visma–now Visma – Lease a Bike is an interesting one. One of the current powerhouses in professional cycling, it traces its origins through various sponsor-driven iterations. Initially known as Kwantum, the team underwent a series of transformations with sponsorships from Superconfex, Buckler, WordPerfect, Novell, and Rabobank. However,...

February 29, 2024

Enhanced Games: Lord Coe says athletes would be ‘moronic’ to take part in event where doping allowed

The Enhanced Games, a proposed Olympics-style event where doping is allowed, is nonsense, says World Athletics president Lord Coe. The event, founded by Australian businessman Aron D'Souza in 2023, would not be subject to World Anti-Doping Agency (Wada) rules. D'Souza said athletes set to take part in this summer's Paris...

February 29, 2024

FORM Dive In With T100 Triathlon World Tour Partnership

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce that FORM will become the Official Goggle Partner of the T100 Triathlon World Tour, as they extend their partnership. FORM is committed to innovating the swim experience for age grouper and professional athletes alike, through their groundbreaking...