February 29, 2024

Haute Route and Mavic Renew Sponsorship Agreement under New Ownership

/ENDURANCE SPORTSWIRE/ – Under the terms of the agreement with Haute Route’s new owners France Vélo Evénements (FVE), Mavic will continue to provide technical and mechanical assistance for all Haute Route events, offering participants access to the brand's cutting-edge products and unrivalled support services. Delivered in a format commensurate to...

February 29, 2024

Cigna Healthcare becomes official partner of supertri E

LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri has today announced that global health benefits provider Cigna Healthcare will become an official partner of the groundbreaking supertri E World Triathlon Championship powered by Zwift. The 2024 edition will raise the stakes for professional athletes even higher, with a thrilling one-day World Championship event...

February 29, 2024

IRONMAN Announces Partnership with RaceRanger to Monitor Drafting Activity at All 2024 IRONMAN Pro Series Events

- Electronic drafting detection system measures distance between two athletes on bike portion of the triathlon to help reinforce clean and fair racing - New IRONMAN Pro Series to consist of six IRONMAN and 10 IRONMAN 70.3 triathlons around the world as well as the VinFast IRONMAN World Championship Women’s...

February 29, 2024

XTERRA Oman: EMEA Tour Returns to Musandam

MUSANDAM, OMAN /ENDURANCE SPORTSWIRE/ – On March 2, 2024, XTERRA Oman will take place in Musandam, marking the second stop on the 2024 XTERRA EMEA Tour. This event distinguishes itself with a course that navigates through distinctive landscapes of Oman, featuring mountainous backdrops and turquoise waters. The Full Distance Triathlon...

February 29, 2024

The White House Selects Strava as a Leading Partner for its Challenge to End Hunger and Build Healthy Communities

SAN FRANCISCO, FEBRUARY 29, 2024 /ENDURANCE SPORTSWIRE/ - Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with The White House for its Challenge to End Hunger & Build Healthy Communities (the Challenge), which focuses on ending hunger and increasing...

February 29, 2024

CTS Launches Sports Nutrition Coaching from Stephanie Howe, PhD

Colorado Springs, CO – February 29, 2024/ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of a new CTS Sports Nutrition Coaching package, created and delivered by Stephanie Howe, PhD. Coach Stephanie earned her PhD in Nutrition & Exercise Science from Oregon State University and...

February 29, 2024

USA Cycling Gran Fondo National Championships Named Official Qualification Event for UCI Gran Fondo World Championships

(Gettysburg, PA – February 29, 2024) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series and USA Cycling today announced that the 2023 and 2024 USA Cycling Gran Fondo National Championships are official qualifier events for Masters (racing age 30+) aiming to compete in the 2024 and 2025 UCI Gran Fondo World...

February 29, 2024

Vittoria Launches RideArmor: It’s most durable and puncture resistant road tire ever

BENTONVILLE, AR, February 29th, 2024 /ENDURANCE SPORTSWIRE/ - Vittoria RideArmor is the new addition to the road tire range designed to provide the dependability and durability that commuters and cyclists who train hard expect from a bicycle tire. RideArmor is the ultimate solution for the most challenging road conditions, delivering...

February 28, 2024

Life Time Group Swings to Full Year Profit as Revenue Passes $2 Billion Mark

Life Time Group Holdings, Inc. reported that fourth-quarter revenue increased 18.2 percent to $558.8 million due to continued strong growth in membership dues and in-center revenue. Center memberships increased by 38,010, or 5.2 percent, in the quarter, when compared to December 31, 2022, and decreased sequentially from September 30, 2023...

February 28, 2024

Asics Explores Link Between Women’s Exercise Levels and Mental Wellbeing in New Study

Asics has released the results of a new global study on the gender exercise gap, which aims to explore women’s exercise levels and their mental wellbeing. Commissioned by Asics and independently led by Dr. Dee Dlugonski, assistant professor at Sports Medicine Research Institute at the University of Kentucky, and Brendon Stubbs, associate professor...