November 20, 2024

NCOREC Recommends Legislative Action for Recovery and Rebuilding of Western North Carolina’s Outdoor Economy Post-Hurricane Helene

November 20, 2024 – Asheville, NC /ENDURANCE SPORTSWIRE/ – The North Carolina Outdoor Recreation Coalition (NCOREC) announced today a dedicated slate of legislative requests needed to rebuild Western North Carolina’s outdoor economy, which was severely impacted by Hurricane Helene. As part of a unified, multi-agency approach, NCOREC advocates for significant legislative...

November 20, 2024

Virginia’s Blue Ridge TWENTY24 Signs New Zealand athlete Rylee McMullen

Roanoke, VA – November 20, 2024. /ENDURANCE SPORTSWIRE/ – Virginia’s Blue Ridge TWENTY24 is proud to announce the signing of Rylee McMullen (NZL), a dynamic and accomplished cyclist from New Zealand, for the 2025 and 2026 seasons. With a career spanning multiple disciplines and continents, Rylee brings a wealth of...

November 20, 2024

4iiii Innovations Adds Bike Index Registration Feature to iPhone App, Offering a Bike Recovery Solution

COCHRANE, ALBERTA, 20th November, 2024 /ENDURANCE SPORTSWIRE/ — 4iiii Innovations, a leader in power-driven cycling performance, is excited to announce the integration of the Bike Index registration feature into their iPhone app. This new feature allows 4iiii customers to register their bikes with Bike Index, the largest non-profit bike registry...

November 20, 2024

Shamrock Run Fest Announces Embassy Suites as Official Host Hotel

PORTLAND – November 20, 2024 /ENDURANCE SPORTSWIRE/ – The Shamrock Half Marathon Run Fest, presented by Toyota, is thrilled to announce Embassy Suites by Hilton as the “Official Host Hotel” for the 2025 event. Scheduled for March 16, 2025, the Shamrock Run Fest invites runners and their families to experience not just...

November 20, 2024

Austin International Half and EIGHT Beer Team Up Once Again

Austin, Texas, November 20, 2024 /ENDURANCE SPORTSWIRE/ – The Austin International Half, formerly the 3M Half Marathon is excited to continue its successful partnership with EIGHT Beer as the Official Beer for the third consecutive year. EIGHT Beer, an Austin-based independent brewery, will highlight the finish line festival's beer garden,...

November 19, 2024

The James Brand Unveils The Bolen: Premium Titanium, Twist Pen for Everyday Carry

PORTLAND, OR (November 19, 2024) /ENDURANCE SPORTSWIRE/ - The James Brand - makers of modern, minimal everyday carry products – announces the expansion of its Communication Category with the launch of The Bolen, the brand’s first twist-retractable pen, complementing its assortment of writing tools. The premium titanium pen elevates the...

November 19, 2024

Road Runners Club of America Announces 2024 Kids Run the Nation Grants

ARLINGTON, Virginia – November 19, 2024 /ENDURANCE SPORTSWIRE/ - The Road Runners Club of America (RRCA) is pleased to announce the 2024 Kids Run the Nation grant recipients. Since the grant fund’s inception in 2007, the RRCA has distributed more than $385,000 to youth running programs nationwide. This year, 41...

November 19, 2024

Road Runner Sports Taps Leading Active Lifestyle Agency OutsidePR as Agency of Record

SAUSALITO, Calif. (November 19, 2024) /ENDURANCE SPORTSWIRE/ - OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent the running retailer Road Runner Sports. A trailblazing family business that has become the world’s largest running and walking store, Road Runner Sports is committed to...

November 19, 2024

Oura Hits $5B+ Valuation, Partners with Dexcom

Medical device leader Dexcom has made a $75 million strategic investment in wearable ring maker Oura, pushing the wearable ring maker’s valuation to over $5 billion. The two companies have also partnered to integrate Dexcom’s glucose data with vital signs, sleep, stress, heart health, and activity metrics from the Oura Ring,...

November 19, 2024

UTMB TransLantau ultra race apologizes for lack of water

The TransLantau ultramarathon by UTMB came under fire last week after a logistical error left hundreds of runners without water in the 50K race. Participants, particularly in the 50km race, faced severe water shortages, insufficient course markings, and a lack of support at the finish line—all while a No. 3...