February 18, 2024

Cranberries may boost running performance, Canadian study reveals

Beyond their reputation as a Thanksgiving side dish, cranberries are emerging as potential game-changers for athletes seeking a performance boost. A recent study out of Montreal’s Concordia University delved into the impact of cranberry extract on runners’ time-trial performance and lactate response after exercise, with exciting results. Here’s what you...

February 18, 2024

Cougar attacks 5 cyclists in Washington, with one woman hospitalized

A cougar attacked a group of five cyclists on a trail in Washington on Saturday afternoon, sending a woman to the hospital, officials said. The bikers were on a trail northeast of Fall City, located about 25 miles east of Seattle, when they were attacked around 12:50 p.m. local time,...

February 17, 2024

Kyle Smith and Els Visser Take Wins at Challenge Wanaka

/ENDURANCE SPORTSWIRE/ - Two convincing were victories earned today at Challenge Wanaka by Kyle Smith (NZL) and Els Visser (NED) as they took the first Challenge Family titles of 2024. Smith led from the start with a lead that never looked under threat, taking the win in 3:53:08 while Visser...

February 16, 2024

Ownership of IRONMAN is More Than the Legal Status

IRONMAN is a personal touchstone and for this reason there are no owners of it. There are only temporary custodians of a cultural institution who’ve been granted the privilege of husbanding the brand while they remain in charge. The new custodian has more than a responsibility. He has an opportunity....

February 16, 2024

Movemint Named Exclusive Event Management Partner for Headlands 27k p/b Salomon

SAN FRANCISCO [02/16/24] /ENDURANCE SPORTSWIRE/ - Movemint, the platform for athletic events, is thrilled to announce its exclusive partnership with the Headlands 27k, part of Golden Trail World Series Headlands 27k powered by Salomon. The Headlands 27k is a looped course featuring many of the Marin Headlands and Mt. Tam's...

February 16, 2024

Murf Electric Bikes Partners with Ryan Sheckler to Unleash the Limited Edition Sandlot Times Higgs Step-Thru

San Clemente, CA (February 16, 2023) /ENDURANCE SPORTSWIRE/ - Murf Electric Bikes, a leading name in the electric biking industry, proudly announces the launch of the Limited Edition Sandlot Times Higgs Step-Thru in collaboration with Sandlot Times, a renowned lifestyle brand founded by professional skateboarder Ryan Sheckler and Creative Michael...

February 16, 2024

Jaquez Siblings Slam Dunk with Electrolit: Miami Heat & UCLA Players Score Big with New Official Hydration Sponsorship

Houston, TX. /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – welcomes the Jaquez siblings, including Miami Heat guard Jaime Jaquez Jr. and sister, UCLA Women’s Basketball player Gabriela Jaquez, to the growing roster of Electrolit ambassadors. "The Jaquez siblings are electrifying the...

February 16, 2024

Peoples Natural Gas Fuels the 2024 DICK’S Sporting Goods Pittsburgh Marathon as Official Pace Team and Healthy Life, Healthy Home Partner

PITTSBURGH, PA (February 16, 2024) /ENDURANCE SPORTSWIRE/ – Peoples Natural Gas, an Essential Utilities company and steadfast advocate for community well-being, proudly announces its collaboration with the 2024 DICK'S Sporting Goods Pittsburgh Marathon as the Official Pace Team and Healthy Life, Healthy Home Partner. This strategic partnership aims to enrich the...

February 16, 2024

Life Time and Flanders Classics to Designate First-Ever UNBOUND Gravel Qualifier Event

Vilvoorde, Belgium, (Feb. 16, 2024) /ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH) is collaborating with Flanders Classics to designate the first-ever qualifier event in the 20-year history of the iconic Life Time UNBOUND Gravel. Set for Aug. 9-11, 2024, Heathland Gravel takes place in Maasmechelen, Belgium and exemplifies the same standard...

February 16, 2024

Austin Marathon Strengthens Partnership with EIGHT Beer for Second Consecutive Year

Austin, Texas - February 16, 2024 /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon and 5k proudly announces the renewal of its partnership with EIGHT Elite Light Larger as the Official Beer for the second consecutive year, further solidifying their commitment to promoting health, community, and celebration in...