February 8, 2024

Innovative Timing Systems Announces Next Generation Chip Timing Solution

St. Louis, MO/ENDURANCE SPORTSWIRE/ - Innovative Timing System, the world leader for integrated sports timing systems with live registration and photos, has announced their new Jaguar G4 Pro timing platform at their worldwide customer conference. Since 2008, ITS has been setting the standard in the sports timing industry. With 31...

February 8, 2024

Endurance Sports Legend Matt Fitzgerald Joins Athletica.ai Backed By Olympian Alistair Brownlee

/ENDURANCE SPORTSWIRE/ - Athletica.ai, a leading AI endurance training and performance platform, is thrilled to announce the addition of Matt Fitzgerald, renowned bestselling author and esteemed authority in endurance sports, as both an investor and advisor. This major endorsement further validates Athletica.ai’s science-driven approach to athletic training, already recognized by...

February 7, 2024

SRAM AXS Battery Solar Charging Could be Coming to your Fender & Bottle Cage

A recent patent from SRAM, published February 6th 2024, details a new method for charging of AXS batteries. A solar array, integrated with front and rear fenders, as well as a bottle cage, could be used to charge a spare AXS battery while on the move, and just need to...

February 7, 2024

Denver Colfax Marathon Introduces Course Changes to Accommodate More Runners in 2024

Denver, CO /ENDURANCE SPORTSWIRE-  The 18th Denver Colfax Marathon, presented by Cigna Healthcare, is making some exciting changes to its 2024 race courses. These changes will take the running experience to the next level for thousands of people that take part in its annual race weekend. “The Denver Colfax Marathon...

February 7, 2024

How Fitbit Wants AI to Help You Reach Your Fitness Goals

Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet  

February 7, 2024

The Rise of Indie Running Brands

Indie brands are typically independently owned, small to mid-size running companies with aesthetically distinctive (and sometimes disruptive) product offerings and a very social media savvy, direct-to-consumer business model. Why are indie brands thriving, and what does it say about the future of the running industry? Trail Running

February 7, 2024

100 Highest-Paid Athletes in the World

Sportico recently released its list of the world’s 100 Highest-Paid Athletes in 2023, with Cristiano Ronaldo leading the way with $275 million in earnings. Two other footballers joined him in the top five, Lionel Messi ($130 million) and Kylian Mbappé ($125 million), as well as Spanish golfer John Rahm ($203...

February 7, 2024

War Eagle Run Fest Announces a return to the 50-Yard Line of Jordan-Hare Stadium!

Auburn, AL. /ENDURANCE SPORTSWIRE/ - Calling the Auburn Family! The War Eagle Run Fest is returning to the 50-yard line of the legendary Jordan-Hare Stadium for the Finish Line again this year. That's right, runners in the Half Marathon, 5K, and War Eagle Kids Mile presented by Lynch Toyota of...

February 7, 2024

Maurten Signs To Be Official Fuelling Partner Of T100 Triathlon World Tour

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed Maurten as the Official Fuelling Partner of its newly rebranded and expanded T100 Triathlon World Tour for the next three years. The Swedish company’s Hydrogel Technology introduced endurance athletes to a new way of fueling when it launched in 2015 -...

February 7, 2024

Georgia Hi-Lo Trail Plan Released

Sandersville, GA, February 7, 2024 /ENDURANCE SPORTSWIRE/ – Georgia Hi-Lo Trail Inc. releases the plan explaining the process to connect Greene, Hancock, Washington, Johnson, Emanuel, Bulloch, Effingham, and Chatham Counties through a multi-use paved trail. With guidance from PATH Foundation, Kaizen Collaborative, and Georgia Hi-Lo Trail Stakeholders, the extensive plan outlines the...