February 14, 2024

American River Endurance Runs, Presented by Altra – The Trails are Calling!

Auburn, CA /ENDURANCE SPORTSWIRE/ - American River 50-Mile Endurance Run (AR50), presented by Altra, the iconic, historic and second-largest 50-mile endurance run in the United States is returning for its 45th year. The prestigious race event brings together veterans, first-timers, and runners traveling from out of the country. Taking place...

February 14, 2024

CoachCat AI Gives Athletes Instantaneous Feedback on Workouts

BOULDER, CO, Feb. 12, 2024 /ENDURANCE SPORTSWIRE/ - Frank Overton, the former molecular biologist, has finally found a way to clone himself. Now a renowned cycling coach and founder of leading coaching service FasCat, Overton has helped cyclists at every level achieve their greatest potential. But he’s long struggled to...

February 14, 2024

GFNY announces second race in Brazil

/ENDURANCE SPORTSWIRE/ – GFNY Global Endurance Sports Series brings GFNY Conservatória back to the 2024 race schedule on August 4 after a five year hiatus. The competitive long distance is 130.1km with 2533m of climbing. Start and finish will be hosted at Rua das Flores. This route will lead riders...

February 13, 2024

Odyssey Raises $6M for Mushroom-Infused Energy Drinks

Odyssey, a mushroom-infused functional beverage brand founded in 2021, announced the completion of a $6 million funding round. Richard Laver from Rocket Beverage Group joined the investor group alongside existing stakeholders, who contributed 50% of the capital. Odyssey makes the first-ever ready-to-drink energy beverage infused with a high-potency extract of...

February 13, 2024

Shimano Inc. Confirms California Lawsuit Plaintiffs Seek Class Action Status

Shimano, Inc. confirmed the earlier reporting by the Nikkei Online Edition that a lawsuit was filed in the U.S. claiming damages related to bonded 11-speed Hollowtech II road cranksets sold in the U.S.  The company said the lawsuit was filed in The U.S. District Court in California against its subsidiary, Shimano North...

February 13, 2024

Shimano annual sales down 30% in bike division

Shimano announced full-year 2023 sales in its bicycle division of 364,679 million yen ($2.42 billion) on Tuesday, a 29.5% decrease from the year before. Operating income in the division was down 55%, to 65,251 million yen. Forth-quarter sales in the bike division totaled 75,236 million yen, compared to 132,782 million...

February 13, 2024

Brooks Global Sales Were Up 5% to $1.2 Billion in 2023

https://footwearnews.com/business/earnings/brooks-2023-sales-billion-revenues-1203590268/

February 13, 2024

Verge Fuels Next Generation, Partners with Elite Youth Outfit Team California

NEW YORK, February 13, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is thrilled to announce its newest partnership with Team California, a dynamic group of under 25-year-old cyclists competing at the elite level of the sport. This partnership marks a significant step forward for both entities...

February 13, 2024

Ascension Seton Austin Marathon Partners with GU Energy Labs for Enhanced Race-Day Fueling

AUSTIN, Texas - February 13, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon proudly announces GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the annual event. This dynamic partnership underscores GU's dedication to supporting athletes with their high-quality energy products, which will be available at...

February 13, 2024

3rd Annual Endurance Event Opens Doors to Knowledge and Inspiration

/ENDURANCE SPORTSWIRE/ - The Endurance Event, a highly anticipated annual gathering of athletes, coaches, and enthusiasts, is set to return for its third consecutive year. Hosted by 80/20 Endurance, this virtual extravaganza promises to inspire, educate, and empower participants to reach their peak performance levels. Scheduled to take place from...