News Topics
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October 18, 2021
Lululemon Awarded Patent for Branded Shoe Line
Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports
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October 18, 2021
USA Crits teams and races withdraw after managing director dismissed over SafeSport ban
USA Crits teams L39ION and Aevolo Cycling have both announced that they won't compete anymore in the series, while partner races Boise Twilight Criterium and Tulsa Tough have both discontinued their association with the national series too, following the recent suspension regarding USA Crits' long-time managing director, Scott Morris over...
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October 17, 2021
Google’s Fitbit Purchase Under Regulatory Scrutiny
Google's $2.1 billion purchase of wearable company Fitbit, finalized in January, is under regulatory scrutiny in the U.S. and Australia. The company is appealing an antitrust fine from the European Commission regarding privacy issues about the tech giant’s huge store of consumer data. Front Office Sports
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October 17, 2021
Can eating hot peppers improve endurance performance?
A recent systematic review of research concluded that capsaicinoids, the compounds responsible for giving spicy foods their kick, improve performance during exercise, and may even may help you become a better runner. Canadian Running
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October 14, 2021
Mindbody Acquires ClassPass, Raises $500M
Wellness technology platform Mindbody has acquired subscription-based fitness marketplace ClassPass and secured a separate $500 million investment in the combined company from Sixth Street. Financial terms of the all-stock acquisition were not disclosed, though ClassPass was valued at $1 billion after a $285 million funding round in January 2020. FOS
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October 14, 2021
The Secret to Better Running? Try Distraction
To make running seem easier, try paying attention to anything other than your body. That’s according to a fascinating new study of the ways in which how we focus as we move can affect how we feel as we move. NYT
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October 14, 2021
Tour de France 2022 route revealed
The 2022 Tour de France route was unveiled in Paris on Thursday morning, with the 109th edition of the Grand Boucle including an opening 13km time trial in Copenhagen, a stage across the cobbles of Paris-Roubaix, a first mountain finish at La Planche des Belles Filles, a return to the legendary...
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October 14, 2021
Patent Watch: Trek, Canyon and others patent bike boxes for the D2C market
A box designed for consumers is precisely what Trek has targeted in a recent patent application, Bicycle Packaging System. The Detailed Description section of the patent filing is surprisingly clear (unlike the broad language common in patent descriptions) about this: “Described herein are methods and systems for packaging bicycles that are to be...
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October 13, 2021
SoftBank Invests $400M In Vuori Activewear
The investment marks one of the largest ever in a private apparel company and allows the California-based company to expand its reach to markets outside the U.S. Vuori has thrived as an online retailer — its nine brick-and-mortar locations account for roughly 10% of total sales. With SoftBank’s investment, Vuori plans to...
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October 13, 2021
Pear Sports Acquires Aaptiv
Pear Sports announced the acquisition of Aaptiv, the workout app. Aligned with the acquisition, Life Fitness has added to its equity investment in Pear and will distribute Aaptiv through its sales and marketing partnership. Aaptiv, with “13 million downloads and more than 36 million classes taken,” is expected to complement...
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