April 2, 2024

Fitness Technology Company FORM Launches Next Generation Smart Swim Goggles, Accelerating Augmented Reality Adoption in Endurance Sport

Vancouver, BC, April 2, 2024 /ENDURANCE SPORTSWIRE/ – FORM, the industry-leading fitness technology company pioneering real-time visual feedback to elevate athletic performance, is excited to announce the launch of its highly anticipated second-generation augmented reality swim goggles, FORM Smart Swim 2, available to purchase now worldwide. As the creator and dominant...

April 2, 2024

Peak Ski Company Promotes Ski Industry Veteran Alex Ford to Director of Operations

BOZEMAN, Montana, April 2, 2024 /ENDURANCE SPORTSWIRE/ - Peak Ski Company’s Cofounder and Chief Executive Officer, Andy Wirth, announced today that Mr. Alex Ford has been promoted to the position of Director of Operations. Ford most recently served Operations Manager and has been with the Company since its launch In...

April 2, 2024

Dave McGillivray To Compete In 52nd Consecutive Boston Marathon During The Day

BOSTON, Mass. /ENDURANCE SPORTSWIRE/ – After 36 years of running the Boston Marathon presented by Bank of America at night and being the final finisher of the race, Dave McGillivray will take to the race course during the daylight hours this year. He plans to join the field of 30,000...

April 1, 2024

Spring Edition of Runner and RiderBox Available Exclusively at Fuel Goods

April 1, 2024—Asheville, NC /ENDURANCE SPORTSWIRE/ – Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, proudly announces its exclusive release of the Spring Edition Runner and RiderBox. Featuring several new-to-market products from the industry’s top brands, the Spring Edition boxes will also include a...

April 1, 2024

Beat Zaugg says he’s still CEO of Scott Sports

Industry veteran Beat Zaugg, who has been an owner of Scott Sports since 1998, says he remains the brand's CEO, a minority shareholder and chairman of its parent company board, despite a news release Friday saying that the board had fired him. "This announcement was made to destabilize the company...

April 1, 2024

The Running Event Opens 2024 Call for Education

PORTLAND, Maine (April 1, 2024)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, is now accepting proposals for speaking opportunities at the 2024 event. The Running Event will take place November 19-21 at the Austin Convention Center in Austin, TX. “As always, our program...

April 1, 2024

Texas-based health brand urges consumers to “Save The Pickles!”

MESQUITE, Tex. (April 1, 2024) /ENDURANCE SPORTSWIRE/ – An alarming fermented food waste trend is occurring across the U.S., and Pickle Juice – the pioneer in providing scientifically proven methods to prevent muscle cramps and dehydration – is dropping an awareness bomb. According to reps for the brand, there is...

April 1, 2024

Natural Grocers® Debuts “Spin & Blend” Fitness Classes…Coming Soon???

LAKEWOOD, Colo., Apr. 1, 2024 /ENDURANCE SPORTSWIRE/ - Natural Grocers®, America's Nutrition Education ExpertsSM and the largest family-operated organic and natural grocery retailer in the U.S., is proud to introduce its free community “Spin & Blend” fitness classes…just in time for April Fools’ Day. The revolutionary spinning classes combine short bursts of...

March 30, 2024

Up to one in seven cyclists are neurodivergent – including EF boss Vaughters, who considers it a superpower

Jonathan Vaughters believes that ASD especially is “fairly common in pro cycling.” From his experience, riders from nations where cycling isn’t a mainstream sport have a higher tendency for having a neurodiversity than, French and Italian riders. There are a number of tell-tale signs. Intense focus is one, as is...

March 29, 2024

IRONMAN Announces 2024 Broadcast Schedule Offering Live Coverage of All IRONMAN Pro Series Races Around The World

- Free live broadcast coverage to include all 20 IRONMAN Pro Series races globally including the split women’s and men’s 2024 VinFast IRONMAN World Championship triathlons and the two-day women’s and men’s VinFast IRONMAN 70.3 World Championship triathlons - IRONMAN Pro Series races to be available across multiple platforms for...