March 27, 2024

How Do Olympic Athletes Sleep?

A new study in the International Journal of Sports Physiology and Performance, from sports scientists at the U.S. Olympic and Paralympic Committee led by Travis Anderson, dives into the real-world sleep habits of more than 1,600 Olympic and Paralympic athletes. In the lead-up to the Tokyo Games in 2021, they filled out...

March 27, 2024

A VC unpacks the why and process of deciding to invest in a sports tech startup

Investor Rayn Ong pointed out recently that “VCs (and angels) say no to 95% of the founders they meet with”. That’s ignoring the many more no responses over emails and even DMs (from some brave founders). As anyone in startup land will attest, the no comes in many forms. There...

March 27, 2024

Spartan Unveil Global Partnership with Optimum Nutrition

March 2024/ENDURANCE SPORTSWIRE/ – Two industry leaders collide for a major partnership that will be recognised worldwide as Spartan, the world’s leading obstacle course race comes together with Optimum Nutrition, the world’s #1 sports nutrition brand1, for a multi-year partnership. The two brands unite on values of human performance, believing...

March 27, 2024

Charity Slots Available for Iconic 2024 Races with Challenged Athletes Foundation: Ironman Oceanside 70.3, Escape from Alcatraz and Empire State Building Run-Up

SAN DIEGO, CA /ENDURANCE SPORTSWIRE/ – As the 2024 racing season kicks into high gear, athletes worldwide are gearing up for a series of thrilling endurance events. Among these prestigious races are the Ironman Oceanside 70.3, Escape from Alcatraz Triathlon and the iconic Empire State Building Run-Up. For those seeking...

March 27, 2024

The NYC team taking on world’s best at Gran Premio New York City

NEW YORK CITY, March 27, 2024 /ENDURANCE SPORTSWIRE/ – The inaugural UCI 1.2 men elite pro race Gran Premio New York City will be held on May 19, 2024 on the same course and same day as the 12th annual mass participation race Michelob ULTRA GFNY World Championship NYC. The...

March 27, 2024

Sennheiser becomes headphone partner of DATEV Challenge Roth

ROTH/ENDURANCE SPORTSWIRE/ - The audio brand Sennheiser is launching a new commitment to triathlon and will be the headphone partner of the world's largest long-distance triathlon. Among other things, the Sennheiser brand will present its latest products at the Triathlon Expo in Roth. These include the MOMENTUM Sport earbuds, which...

March 26, 2024

Groundbreaking project sees running shoe use Vittoria gravel tyre tech

The gravel phenomenon in the cycle market is being mirrored in the running market, where those on foot are seeking new trails, away from asphalt. With that in mind, Craft Sportswear and bicycle tyre manufacturer Vittoria have unveiled a collaboration which will see a running shoe outsole utilise Vittoria gravel...

March 26, 2024

Super Shoes Aren’t Just for Elite Runners — How Running Brands Are Bringing These Tech-Loaded Styles to the Masses

Super shoes were made to break records. While these carbon-plated styles, which are paired with supercritical foam midsoles, landed on the scene almost a decade ago, the definitive tipping point came in 2019. That’s when Eliud Kipchoge, wearing the Nike Air Zoom Alphafly Next%, became the first person to run a marathon...

March 26, 2024

Eastern Mountain Sports to Make Debut Appearance at The Boston Outdoor Expo, Showcasing Premier Outdoor Brands and Interactive Tent Showcase

Boston, MA /ENDURANCE SPORTSWIRE/ – Set to be a highlight event for the Spring season, the debut of The Boston Outdoor Expo will take place at the Boston Convention & Exhibition Center, April 27-28, 2024. The organizers have announced a collaboration with Eastern Mountain Sports which promises to bring an...

March 26, 2024

Regular exercise is associated with less insomnia, study shows

“Physically active people have a lower risk of insomnia symptoms and extreme sleep duration, both long and short,” said lead study author Dr. Erla Björnsdóttir, sleep expert and part time teacher and researcher at Reykjavik University. The study published Tuesday in the journal BMJ Open looked at data from more than...