News Topics
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May 9, 2024
Ventum launches on-demand retailer program, set to expand brick-and-mortar presence
HEBER CITY, Utah /ENDURANCE SPORTSWIRE/ – Ventum, a previously direct-to-consumer-only bike brand, will launch a customized retail program in 2024, targeting 100 markets in 18 months. The company plans to partner with independent bike shops across the country to sell its high-performance road, gravel, electric, and triathlon bikes. “Working with...
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May 9, 2024
Ramakongoana, Naibei Win PRRO Championship Titles at Lilac Bloomsday Run 12K
SPOKANE, WA /ENDURANCE SPORTSWIRE/ – On a cool, rainy, windy morning on Sunday, May 5, Tebello Ramakongoana of Lesotho and Sarah Naibei of Kenya won the 27th PRRO Championship races at the 48th Lilac Bloomsday Run 12K, clocking 34 minutes, 40 seconds and 39:00, respectively. Each earned $7000 Open prize...
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May 9, 2024
Ascension Seton CapTex Tri and EIGHT Beer Partner for a Second Year
Austin, Texas May 8, 2024/ENDURANCE SPORTSWIRE/ - The Ascension Seton CapTex Tri is proud to announce the continuation of its partnership with EIGHT Beer for a second consecutive year. EIGHT Beer, the innovative light lager designed for active lifestyles, will once again be the Official Beer for this highly anticipated event,...
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May 9, 2024
Monster Energy’s Matt Dawson Attempts to Set Record for Fastest Crossing of Mojave Desert on Foot — Completely Solo and Unsupported
CORONA, CA /ENDURANCE SPORTSWIRE/ - Matt Dawson is attempting to become the fastest person to ever walk across the Mojave Desert. The Monster Energy and 5.11 Tactical ambassador will this weekend attempt to set a brand-new Guinness Book and FKT (Fastest Known Time) record by making the grueling approximately 315-mile...
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May 9, 2024
2nd edition of GFNY Kuala Lumpur this Sunday
/ENDURANCE SPORTSWIRE/ - This Sunday, GFNY Kuala Lumpur offers racers a 129.1 km long course which will take riders from the heart of the city, into the hilly outskirts and back to Jalan Raja for a total of 1726m of climbing. The finish line will be at the iconic Sultan...
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May 9, 2024
Malibu Moves Announces Title Sponsorship with International Protective Service to Enhance Community Well-being and Safety
Malibu, CA /ENDURANCE SPORTSWIRE/ - Malibu Moves is delighted to announce International Protective Service, Inc. (IPS) as the title sponsor for its upcoming 5K, Half Marathon, and Kids Run. Led by CEO Aaron T. Jones, IPS is a leading security and investigations firm recognized for its commitment to safety and...
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May 9, 2024
EF Pro Cycling to Expand Use of Nix Biosensor to Create Custom Hydration Strategies
BOSTON, MASS — May 9, 2024 /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, is thrilled to announce its relationship with EF Pro Cycling, one of the world's most prestigious professional cycling teams. EF Pro Cycling athletes will integrate the Nix Hydration Biosensor further into their...
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May 8, 2024
Ombraz Invites Armless Sunglass Enthusiasts to Take a Walk with the New Cammina
Bellevue, WA – May 8, 2024 /ENDURANCE SPORTSWIRE/ – Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary frame takes inspiration from the Italian verb “to walk” and pays homage to timeless Italian flair....
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May 8, 2024
Could your sports bra be causing your knee pain?
A well-fitting sports bra can be a game-changer in terms of comfort—but could it also impact your joint health? A recent study published in the Journal of Applied Biometrics suggests a supportive bra may actually reduce injuries to the anterior cruciate ligament (ACL), which runs through the middle of the knee and helps...
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May 8, 2024
Terumo BCT Joins the 2024 Denver Colfax Marathon Sponsor Lineup
Denver, CO /ENDURANCE SPORTSWIRE/ - Terumo BCT has joined the 18th Denver Colfax Marathon as a sponsor for the 2024 marathon race weekend. The Lakewood, Colorado-based company will sponsor the racecourse hydration stations for runners on race day. “Every runner depends on the hydration stations to give them that critical...