May 8, 2024

Belgian team Lotto dstny is racing GP New York City

NEW YORK CITY, May 8, 2024 /ENDURANCE SPORTSWIRE/ - The inaugural UCI 1.2 men elite pro race Gran Premio New York City will be held on May 19, 2024 on the same course and same day as the 12th annual mass participation race Michelob ULTRA GFNY World Championship NYC. The...

May 8, 2024

Liv Cycling Forges Paths for New Cyclists with the Liv AlUla Jayco Women’s Continental Team Grassroots Programme

NEWBURY PARK, CA — MAY 8, 2024 /ENDURANCE SPORTSWIRE/ – Liv Cycling, the company dedicated to getting more women and girls on bikes, today announces a significant new opportunity for young, developing road cyclists, in partnership with the Liv AlUla Jayco Women’s Continental Team. Together they welcome four exceptional international guest...

May 7, 2024

Eliud Kipchoge’s family threatened after death of Kelvin Kiptum

Two-time Olympic champion Eliud Kipchoge says he feared for the lives of his family during a campaign of online abuse that wrongly linked him to the death of fellow Kenyan marathon runner Kelvin Kiptum. Kiptum, the world record holder who looked set to challenge Kipchoge's dominance over 26.2 miles, died aged...

May 7, 2024

Will Paris Be Ready for the Olympics?

The 2024 Olympic Games are little more than two months away. Hosted in Paris for the first time in a hundred years, it’s also a showcase for the so-called “new” Olympic model — requiring as little construction of new infrastructure as possible to reduce the bloat and expense of hosting...

May 7, 2024

The Toronto Marathon: a series of unfortunate events

This year’s Toronto Marathon reached unprecedented levels of disorganization. There were overcrowded buses to the starting line, too few meals and fluids available to runners and plenty of other chaotic obstacles for participants to endure. Here’s how thousands survived. Running Magazine

May 7, 2024

Equinox Rolls Out Longevity Membership Priced at $3K Per Month

Equinox and Function Health announced their partnership last month, ushering in a new era in hyper-personalized health and integrated personal training. Officially dubbed “Optimize by Equinox,” the longevity membership begins with a biomarker test from Function Health, which examines 100 biomarkers to reveal health information about major organs, metabolic and immune systems. Equinox also...

May 7, 2024

Motiv Sports Announces New Partnership with JAMBAR

Santa Barbara, CA – May 7, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports, a North American leader in mass participation events, today announced a multi-event partnership with JAMBAR, a leading provider of organic artisan energy bars. This strategic alignment is poised to enhance the participant experience by providing substantial, healthful energy...

May 7, 2024

Private equity firms circle Peloton for potential buyout

A number of private equity firms have been considering a buyout of Peloton as the connected fitness company looks to refinance its debt and get back to growth after 13 straight quarters of losses, CNBC has learned. Firms have zeroed in on how to cut Peloton’s operating expenses to make a buyout...

May 7, 2024

Nike developing AI model as part of design “step change”

Sportswear brand Nike is developing its own generative AI model to design products using its vast bank of athlete data, Dezeen can reveal. According to Nike's chief innovation officer John Hoke, the company is seeking to take advantage of its exclusive data on athlete performance with a bespoke large language model (LLM). LLMs are a...

May 7, 2024

Tennessee mountains welcomed 1,200 riders for the Gran Fondo Hincapie-Chattanooga this past weekend

Chattanooga, Tenn., (May 7, 2024)/ENDURANCE SPORTSWIRE/ – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years and its Chattanooga, Tenn. event, now in its seventh-consecutive year, took place this past weekend. Rainy weather didn’t stop over 1,200 riders, aged seven to 84, residing from 30 states and three...